CDI - Business Development Executive Clb H/F Puig

L'opportunité

The International Operational Marketing Executive facilitates the operational & strategic integration between the brand & the markets, ensure flawless communication between the brand & the markets. He/ She promotes the perspectives of growth for the brand in markets.
Ce que vous aurez à faire
1. Contribute to Marketing Plan elaboration:

- Have in-depth knowledge of brand performance in the markets to provide startingdiscussion points with the international marketing development team and assess brandneeds
- Follow monthly brand net revenues & sell-out performance for markets
- Elaboration of Annual Brand Performance Book
- Provide feedback & challenge the brand & markets for next year's Marketing Plan
- Help Brand to gather specific market analysis on specific business issues (competition rangeextensions, retail trends), to contribute to resolve marketing plan key decisions (on Promo,GWPs, sets...)
- Responsible for developing Brand and Launch guidelines

2. Manage the worldwide brand animation:

- Gather local marketing plans for all markets to have general view of the brand´s activities
- Support Local teams in the elaboration and implementation of their landed marketing planslaunch strategies. And follow-up of the local media plans.
- Propose and coordinate tailor-made/tactical local projects, in a test & learn approach to bethen roll-out in other markets
- Contact point for IMR approvals and requests that are under Brand Team responsibility
- Manage the local requests and assure rest of brand's team collaboration / validation whenrequired
- Insure the global coherency for all the elements of a 360° strategy (Retail, Digital,communication, development teams)

3. Communication and Coordination

- Coordinate with all internal departments all deliverables related to Marketing plans (Annual Brand book, launch book, tailor-made animation guidelines, mock-ups, lab samples etc...) to assure accuracy, homogeneity and deadlines
- Send Brand communications to markets about Marketing plans, Launch plans updates and retailer's presentations
- Guarantee market alignment and knowledge exchange by proactively contacting local marketing teams and sharing relevant information

4. Insights and Best Practices

- Produce Launch Reports: consolidating individual reports into a single document
- Cross-Region fertilization (best practices or special requests) amongst markets
- Aware of specific needs per region (retailer profile, legal restrictions)

5. Operations oriented activities

- CPS analysis: challenge consolidated region figures vs brand expectations. Back & forth with internal teams (marketing development & engineers).
- CPS analysis: referent participant of CPS meeting
- Catalogue maintenance: product line by market and exceptions
- Define Launch guidelines retro-timing, in accordance with CNP: deadlines and responsibilities