Senior Business Development Manager Marketing Services H/F Visa

This is an exciting time to join FBLMarketing, as we strengthen our focus on deepening relationships with established Clients and growing ourRegionalbusiness.

As part of theFranceMarketingServicesteam, the Senior Manageris responsible forbusiness growth and client consultation to uncover needed product and payment marketing opportunities, sales, development of marketing plans to support client needs, and implementation of campaigns,eventsand sponsorship activations to ensure client satisfaction in theRegionalsegment. Goals are focused on increasing Visa Marketing revenue, as well asdemonstratingthe value Visa Marketing brings to clients and cardholders. Clients will includeRegional Financial Institutions, Fintech, Cobrand partners, internal stakeholders and colleagues and strategic relationships. The Regional Marketing segment is a growing business within Visa and delivers value to clients through a range of services, from advisory to execution to sponsorships, via close partnerships with Visa Consulting & Analytics (VCA) and our sales organizations.

The ideal candidate understands the changing payments marketing environment, has credit/debit marketing experience, and is driven to create breakthrough work across all channels. The key to this job is having a focused strategic mindset, strong negotiations and communication skills, and client service mentality, along with an emphasis on measurement todemonstratevalue added services provided.

As part of theFranceMarketing Services Regional team, the Senior Manager will be focused on leading the Marketing Activity for a portfolio of clients within the total Regional Marketing issuer segment.

Key responsibilities:

- TheSenior Manager as a part of Marketing Services team will be responsible for strategic planning, finding opportunities, designing programs and execution of Visa marketing activities with partners and clients
- Drive revenue growth by identifying and capitalizing on new business opportunities, optimizing pricing strategies, and ensuring marketing initiatives deliver measurable commercial impact.
- Develop and implement strategic marketing and communication plans designed to meet client expectations, run co-branded marketing campaigns with clients by providing insight driven, data focused and actionable recommendations and end-to-end marketing solutions for relevant products and services across the card lifecycle and beyond
- Design and execute long-term bespoken marketing programs for the clients, based on vast expertise in payments and a rich depth of marketing knowledge to scale clients' business and accelerate business growth, and demonstrating clearRoIand commercial value.
- Deliver marketing insights & data capabilities to drive deep partnerships with clients including research,studiesand best practice benchmarking through the Visa marketing community
- Position Visa as marketing expert with clients sharing in-depth understanding and analysis of payments industry, consumertrendsand competition
- Pro-actively engage in client pitches.
- Identify opportunities in the market through tracking of key payment trends, cardholder behaviour, and evaluate them to create strategic recommendations for future business propositions
- Align Visa Product, Marketing and Sales objectives and resources against client business needs, partner withVisa Consulting & Analytics(VCA)and Solutions to ensure bundled approach in selling services to client to better meet client objectives
- Review implementation of plans on an ongoing basis and provide guidance to external and internal stakeholders to ensure that KPIs are achieved
- Communicate Visa led campaigns as requested with the clients, use local and global sponsorship opportunities and Visa partnerships with the key relevant players in the market to drive client business with Visa.
- Manage budget, forecasts,productionand campaign tracking in collaboration with Clients and third-party suppliers.
- Provide quantitative post campaign and regular performance analysisin due timeand incorporate learnings into future projects.
- Manage the relationship with agencies and partners to ensure top level execution.
- Manage the admin work and processes related to client contracting

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.