CRM Success Manager - Marketing For Baking W - M H/F Lesaffre

Context :

Within the M4B (Marketing for Baking) Marketing Support team, the CRM Success Manager is responsible for developing and deploying the CRM strategy for the entire Baking business (50+ countries / 1000+ users). Your objective will be to make the CRM the flagship tool within the group for the overall commercial management of our clients and partners.

Reporting to the Digital and Data Manager, you actively contribute to the acceleration and deployment of a customer-centric marketing approach. As a true driving force and agent of change, you inspire, train, and support the teams to accelerate the digital transformation of our international yeast, sourdough, and baking ingredient activities. She/he will be the key liaison between the regional/local teams and the Digital, Data & Tech teams, ensuring a smooth transition and continuous improvement of the tool to meet the operational needs.

This position will be based in Marcq-en-Baroeul (Lille metropolitan area) with regular international travel required.

On your day to day, you will:

- Build and drive our CRM change management strategy to inspire, train, and empower our regional and local teams, guiding them through this digital evolution.
- Oversee the deployment roadmap of the CRM solution at the Baking division level.
- Be the bridge between the operational teams and the Digital, Data & Tech teams.
- Monitor the key usages metrics and drive maximum adoption.
- Work on the continuous improvement of the tool and its evolutions to address the needs of the operational teams.
- Monitor the global KPIs related to the usage of the tool (login, time spent, pipeline evolution).
- Unlock the full potential of our 360-degree customer view by seamlessly integrating the CRM with our suite of innovative solutions, from PLM to mobile apps.