Offline Marketing Manager - Mea Region H/F Lesaffre

Are you a passionate marketer looking to give your career an international dimension? Join our dynamic team to deploy our offline marketing strategy throughout the Middle East and Africa region !

As Offline Marketing Manager MEA, you'll orchestrate our field presence across 76 high-growth markets. Your mission? Elevate our yeast and baking ingredient brands across our three main customer segments : craft bakers, home bakers, and industrials, create memorable customer experiences, and transform our distributors into true brand ambassadors.

Your daily Challenges :

Insights & Market Intelligence
- Leading impactful qualitative and quantitative market research.
- Facilitatingfocus groups to capture the voice of our customers.
- Conducting regular competitive benchmarking to stay ahead of the curve.

High-Impact Trade Marketing
- Designing buzz-worthy street marketing operations.
- Coordinating "sales commandos" for powerful field activations.
- Transforming every touchpoint into a conversion opportunity.

Strategic Events
- Organizinginspiring trade shows and customer seminars that build loyalt.
- Creatingunforgettable masterclasses for craft bakers and industrial clients.

Community Management
- Nurturingthe "Saf Club" comprising our best distributor.
- Leading the annual challenge that motivates our partner.
- Preparingthe 2026 triennial seminar bringing together our premium distributors.

Content Marketing
- Producingengaging content (articles, news, videos) in collaboration with our expert.
- Deploying the offline marketing roadmap with our local marketers.
- Implementing brand storytelling through innovative formats.

Your business impact
- Consolidate our market share across the region.
- Strengthen our brand image and awareness.
- Promote our innovations and product & service solutions.
- Build customer loyalty and create lasting brand preference.
- Bring our brands closer to end users to stay ahead of competition.