Media & Digital Manager Southwest F - m H/F Essity
Saint-Ouen-sur-Seine - 93 CDI- Bac +5
- Industrie Manufacturière
Les missions du poste
Media, Digital & IA Manager SouthWest
Essity was born from the combination of two words : Essentials and Necessity. That's why well-being is at the core of our concerns.
In a few words, Essity is :
- A Swedish group, recognized for its expertise and committed to the hygiene and health sector ;
- 36,000 employees spread across more than 150 countries ;
- A culture that fosters kindness, autonomy, collaboration, and idea sharing ;
- Strong and innovative brands such as Lotus, Okay, NANA, TENA, Demak'up, Tork, JOBST and Radiante.
About the Role
Attached to the SouthWest Marketing Director, you will lead the media, digital and AI strategy for the region and BE in charge of a team of 7 people.
What You Will Do
Provide Media & Digital Expertise
- Provide expertise and vision on media and digital trends including pushing and supporting of the company's AI initiative within the Region.
- Supervise A&P budget management across the region
- Lead issue of regional reports that provide understanding of markets performance in Media/Digital for regional management and Business Unit (BU) Media/Digital network
- Gather best-practices, learning, ensure IT implementation in all marketing activities
- Set-up digital roadmaps and action plans based on country brand/business objectives and global digital guidelines
- Search for new channels/technologies/opportunities for business unit's brands to have innovative and best in class presence in Digital, Test & Learn new opportunities in Digital
- Support marketing team in planning, developing and execution of any media and digital activities
Drive Media and Digital business processes
- Lead regional media planning process alongside the business wheel, ensure the planning is done according to the company's Media Guidelines and Sufficiency principles, ensure budget flexibility within year
- Lead annual commitments (TV deals), ensure on-going optimization of media/digital plans and buying based on learnings, ROI studies, best practices.
Develop AI roadmap for the region
- Identify top business priorities (not only marketing) with AI as key enabler
- Work in close collaboration with global teams on key AI developments
Manage Media/Digital Agencies
- Establish the same way of working for Media/Digital Agencies across region
- Evaluate the service level of Agencies, support markets to improve IT, develop action plan if needed
- Support Agencies with delivering Buying efficiency
- Support/Lead media and digital pitches if needed
Build Digital Capabilities
- Support marketing team based on 70/20/10 model including needed trainings
- Drive, at regional level and in collaboration with business unit lead, the implementation of the company's data strategy
- Develop Direct-to-Consumer (D2C) business growth in collaboration with business unit teams and with other D2C regional leads
- Ensure digital technology (CDP, MMM...) roll out and appropriation inside the full marketing team at regional level
- BE an active member of the AI initiative led by business unit team
- Drive collaboration between Digital/E-commerce
Support Global/BU projects roll-out
- Roll-out and support further usage of Global/BU projects and tools
- Digital/eCommerce expertise sharing
Who You Are
- University Degree in Marketing/Business
- 10+ years of Media and digital marketing experience working in a regional and/or local role, FMCG work experience is an advantage
- Passionate about digital and data-driven strategies, with a keen grasp of AI, MarTech solutions, and navigating a cookie-less landscape
- Proven record of managing complex projects
- Strong analytical skills, proficient working with numbers
- Leadership and Communication : A purpose-driven leader adept at motivating international teams and excelling in top-tier communication.
- Strategic Relationships : Diplomatic and trustworthy, with a knack for managing complex stakeholder relationships and organizational intricacies.
- Cultural Acumen and Proven Success : Demonstrated success in media negotiations, brand management across markets, and cross-cultural collaboration within a matrix structure.
- Excellent communication skills, fluent in English, additional languages are a plus.
Application End Date :
05 juil. 2025
Job Requisition ID :
Essity253448
Nos étapes de recrutement
Les étapes de recrutement peuvent varier selon l’offre à laquelle vous postulez.
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Vous déposez votre CV via HelloWork ou notre site carrière
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Un recruteur vous contacte dans le cadre d'un premier échange téléphonique ou par visio
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Vous rencontrez votre futur(e) manager lors d'un entretien Teams ou en présentiel
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Si vous postulez à une offre en usine, une visite du lieu de travail peut être organisée
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Vous recevez votre proposition dans les jours qui suivent l'entretien
Raisons de nous rejoindre
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2 jours de télétravail par semaine pour les fonctions le permettant
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Rémunération attractive (13e mois et prime liée au régime du travail)
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Participation et intéressement
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Remboursement des indemnités KM ou de 60% de l'abonnement de transport
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Restaurant d'entreprise et cafétéria avec participation de la société
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Nombre de congés et RTT avantageux
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CSE avantageux (activités sociales/culturelles à tarif préférentiel)
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Mise en place de plusieurs dispositifs pour le bien-être
Bienvenue chez Essity
Essity is a leading global hygiene and health company dedicated to improving well-being through our products and solutions, essentials for everyday life. The name Essity stems from the words essentials and necessities. Our sustainable business model creates value for people and nature. Working at Essity is not just a career; IT is a chance to directly make the world a healthier, more hygienic and safer place. With life-changing innovations coupled with sustainable solutions, Essity strives to reach more people every year with the necessary and essential solutions for well-being. At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose. Essity in Brief Sales are conducted in approximately 150 countries under the leading global brands TENA and Tork, and other strong brands, such as JOBST, Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa. Essity has about 46,000 employees. Net sales in 2020 amounted to approximately SEK 122bn (EUR 11.6bn). The company's headquarters is located in Stockholm, Sweden, and Essity is listed on Nasdaq Stockholm. Essity breaks barriers to well-being and contributes to a healthy, sustainable and circular society.
Hellowork a estimé le salaire pour ce métier à Saint-Ouen-sur-Seine
Le recruteur n'a pas communiqué le salaire de cette offre mais Hellowork vous propose une estimation (fourchette variable selon l'expérience).
Estimation basée sur les données INSEE et les offres d’emploi similaires.
Estimation basse
41 800 € / an 3 483 € / mois 22,97 € / heureSalaire brut estimé
50 000 € / an 4 167 € / mois 27,47 € / heureEstimation haute
67 500 € / an 5 625 € / mois 37,09 € / heureCette information vous semble-t-elle utile ?
Merci pour votre retour !
- Saint-Ouen-sur-Seine - 93
- CDI
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