Executive Director Of Marketing And Communications H/F ARAVATI
- Paris - 75
- CDI
- Télétravail partiel
- Bac +3, Bac +4
- Bac +5
- Services aux Entreprises
Les missions du poste
The Executive Director of Marketing and Communications will lead an integrated marketing, communications, and brand strategy supporting the institution's student recruitment, attractiveness, fundraising, and institutional reputation objectives.
The role will also drive the continued transformation of the marketing and communications ecosystem, with a particular focus on digital, data, CRM, and the responsible adoption of artificial intelligence.
Key responsibilities include:
- developing and implementing an integrated marketing, communications, and brand strategy;
- leading acquisition and student recruitment strategies across key international markets;
- strengthening the institution's positioning, brand identity, visibility, and reputation;
- overseeing media relations, social media, publications, content strategy, and institutional communications;
- developing compelling storytelling to support student recruitment, fundraising, alumni engagement, and institutional reputation;
- leading the evolution of the digital ecosystem, including website, UX, digital platforms, CRM, analytics, and content workflows;
- identifying and implementing relevant applications of AI and emerging technologies;
- developing KPIs and dashboards to measure marketing performance, audience engagement, digital effectiveness, and brand impact;
- leading, developing, and structuring a multidisciplinary team;
- acting as a strategic adviser to Executive Leadership on marketing, communications, brand, and reputation;
- partnering with key institutional stakeholders to ensure consistency of positioning and messaging.
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The role combines strategic leadership, marketing and communications expertise, people leadership, and digital transformation within a highly international and multicultural environment.
Le profil recherché
You have demonstrated expertise across several of the following areas:
- strategic marketing and acquisition;
- brand strategy, positioning, and reputation management;
- storytelling and editorial strategy;
- digital marketing, CRM, analytics, and digital transformation;
- multidisciplinary team leadership;
- cross-functional leadership and organizational change.
You are recognized for:
- your ability to define a strategic vision and translate it into actionable priorities;
- strong expertise in acquisition marketing, audience journeys, and conversion;
- a proven ability to lead significant brand positioning or transformation initiatives;
- outstanding writing, editorial, and storytelling skills;
- a strong understanding of marketing technologies, data, digital platforms, and emerging AI applications;
- exceptional leadership and the ability to inspire and develop multidisciplinary teams;
- the ability to influence senior stakeholders and operate effectively in complex organizations;
- a data-driven approach and strong understanding of performance measurement and KPIs.
Experience in higher education, education, an international organization, or another mission-driven environment would be an advantage.
Native or near-native English proficiency, both written and spoken, is essential. Professional proficiency in French is highly desirable.
Why join this project?
This is an opportunity to join an international institution undergoing an ambitious transformation at a key stage of its development and positioning. The position offers significant strategic visibility, direct exposure to Executive Leadership, and the opportunity to shape the institution's brand, reputation, and international attractiveness.
The Executive Director will have the opportunity to develop and shape the Marketing & Communications function at the intersection of acquisition, brand, communications, fundraising, and digital transformation.
L'entreprise
In an increasingly competitive international higher education landscape, the institution is pursuing an ambitious transformation focused on strengthening its international student recruitment, institutional reputation and positioning, fundraising efforts, and digital ecosystem.
As part of this transformation, our client is seeking an Executive Director of Marketing and Communications.
Reporting directly to the Executive Leadership and serving as a member of the senior leadership team, the Executive Director will play a strategic role in shaping and implementing the institution's marketing, communications, and brand strategy.
Publiée le 07/09/2026 - Réf : PC1K95X73CB7
