Senior Content Writer - International Content Marketing H/F Amundi

Within the M&P Business Line, the Content Marketing raison d'être is to attract and retain a clearly-defined audience and drive profitable customer action thanks to the ideation, creation and distribution of valuable, relevant and consistent content.

The department is in particular in charge of creating and disseminating Marketing content in close cooperation with digital marketing teams, Sales teams (D&W / IPN / FPN), Investment teams and the Amundi Investment Institute.

• Actively contribute to the definition of the content strategy that elevates Amundi's positioning and appeal for distributors and clients and drives measurable business outcomes (e.g. net sales, AUM growth, client engagement).
• Execute the content strategy by creating clear, engaging and compliance-ready content that brings Amundi's investment themes, asset classes and funds to life across channels.
• Support distribution and brand objectives by producing written and multimedia assets that educate, engage and convert target audiences (fund selectors, distribution, digital platforms, retail).

Reporting to the Head of International Content Marketing, your main missions will be:

· Proactively participate to the content strategy and editorial plan to ensure that they align with the business objectives and client demand.
· Contribute to articulate Amund's positioning as a strategic/trusted partner (what makes us different) through a range of thought leadership articles, pitchbooks (theme/capability) and other content.
· Produce high-quality written and multimedia content: thought leadership articles, fund insights, web pages, blog posts, social posts, video scripts, podcast outlines, event slides and brochures or flyers.

Identify internal and external sources of information to build content and back it up with relevant data; work in cooperation with investment specialists, Amundi Investment Institute and other marketing teams within the company