Digital Marketing Manager H/F Swile

🚀 Your future responsibilities

Within the Acquisition team, part of the Customer Lifecycle Management (CLM) division, you will take full ownership of Swile's SEM. Your role is both strategic and operational: you define the strategy, and you execute it. A dual hat that requires as much big-picture thinking as it does a sharp sense of execution.

🎯 Your missions

- Define and drive the SEM strategy.- Own the direct execution of that strategy, without agency intermediaries - you are both the architect and the operator.- Take a resolutely data-driven approach: you rely on data to make decisions and back them up.- Build a clear, actionable KPI framework to measure performance and guide trade-offs.- Manage the allocated budget with the ability to challenge it and drive its evolution.- Steer SEO initiatives in coordination with external partners.- Act as the go-to contact for the Brand team on digital acquisition topics.

✅ This role is for you if...

- You have at least 7 years of experience in digital marketing, with solid expertise in SEA and strong familiarity with other SEM levers. Agency backgrounds are welcome.- You know how to build a strategic vision and translate it into a concrete action plan.- You are as comfortable with high-level thinking as you are with hands-on execution - you don't wait for answers to come to you.- You know how to work cross-functionally, align diverse stakeholders, and bring people along with your ideas.- You enjoy challenging the status quo, questioning existing practices, and proposing new approaches.- You are proficient with Google Ads, Microsoft Ads, LinkedIn Ads and Semrush.- Your English is fluent - both written and spoken.

📓 One thing worth knowing

We are in the process of structuring this role. There is no ready-made playbook: you will be a key contributor to building it. If you are looking for a well-oiled, stable environment, this is probably not the right moment. But if you want to have a real impact on the way Swile acquires its customers tomorrow, you are in the right place.

💡 What's in it for you?

- The opportunity to join an engaged team within an organisation undergoing real transformation.- A work environment that values autonomy, initiative and creativity.- A competitive salary and attractive benefits package.- Real professional development and career growth opportunities.- A role based in Paris or Montpellier, in hybrid mode.