Les missions du poste
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Part of the Galeries Lafayette group and from its origins as a wool mill, La Redoute has evolved into a heritage French brand, maintaining unique connections with its customers for over 180 years - initially through its catalogues and now digital. We specialize in designing furniture and home decor but also offer a range of fashion items to bring the French lifestyle to customer homes.
Within its Northern Europe Hub (Belgium, the Netherlands, Germany, and international development), La Redoute is looking for a Head of Traffic to accelerate its global digital acquisition performance and support brand growth.
Reporting to the E-commerce Director, the Head of Traffic is a key growth leader, responsible for transforming marketing investments into scalable and profitable business performance.
Your main missions:
1. Traffic Strategy & Growth Leadership
- Define and execute the global acquisition strategy across all channels (SEO, SEA, Paid Social, Display, Affiliate)
- Identify and prioritize high-impact growth levers per market
- Build a clear strategic roadmap and long-term traffic vision
- Monitor market trends and competitive landscape to anticipate changes
- Lead and challenge agencies to ensure best-in-class strategic and operational execution
- Foster a test & learn culture to continuously unlock new growth opportunities
2. Performance & Budget Ownership
- Own and optimize budget allocation across channels based on ROAS and growth objectives
- Track, analyze, and optimize KPIs (Traffic, GMV, iROAS / iCPA, Conversion rate, CPC)
- Drive continuous optimization to maximize ROI, efficiency, and scalability
- Implement structured budget governance and performance tracking at global and local levels
- Own end-to-end traffic performance and accountability on acquisition efficiency
3. Team Leadership & Organization
- Build, structure, and lead the Traffic team (Search & Media Performance)
- Define roles, responsibilities, and scalable ways of working
- Coach and develop team members to reach high performance standards
- Drive a data-driven and performance-oriented culture
- Ensure excellence in both strategy definition and operational execution
4. Processes, Tools & Data Governance
- Design, standardize, automate processes, tools, and reporting frameworks
- Ensure consistency and scalability across markets and teams
- Strengthen tracking, analytics, and reporting capabilities
5. Cross-functional Collaboration & Partner Management
- Collaborate closely with e-commerce, data, CRM, brand and content teams
- Align acquisition strategies with broader business and commercial objectives
- Manage and optimize external partners and agencies
- Communicate clearly on performance, strategic decisions, and roadmap
- Translate traffic needs into high-performing creative and content requirements
Le profil recherché
Skills & Competencies
Leadership & Soft Skills
- Inspiring leadership with the ability to define a clear vision and align teams toward common objectives
- Strong strategic thinking with the ability to anticipate and drive high-impact decisions
- Excellent stakeholder management and cross-functional collaboration skills
- Innovation and continuous improvement mindset, driving experimentation, challenging the status quo, and scaling high-impact initiatives
- High adaptability and resilience in a fast-paced environment
- Strong communication and influencing skills, with the ability to engage at all levels of the organization.
Hard Skills
- Expertise in multi-channel acquisition strategy (SEO, SEA, Paid, Social, Display, Affiliate)
- Strong experience in media performance and ROI optimization
- Advanced knowledge of analytics, tracking, and e-commerce reporting
- Budget management and performance optimization
- Strong project management and process structuring capabilities
Profile
- Master's degree (Business, Marketing, Engineering, or MBA)
- 6-10 years of experience in traffic acquisition / performance marketing
- Proven experience in team leadership and management
- Strong balance between strategic vision and hands-on execution
- Fluent in English with the ability to operate in an international environment
What We Offer
- The opportunity to scale a major French lifestyle brand through performance-driven campaigns.
- Real autonomy on strategy, budget, and testing roadmap.
- High-impact leadership role with direct contribution to business growth
- International exposure across multiple European markets
- Based in Estaimpuis (Belgium) - hybrid working model.
**Please send your CV in English**
Want to know more about La Redoute ?
La Redoute is a proud signatory of the Diversity Charter.
We believe inclusion drives innovation - all applications are welcome.
Les avantages
- Remboursement des transports à hauteur de 75 %
- Télétravail possible à hauteur de 2 jours par semaine
Les étapes de recrutement
Les étapes de recrutement peuvent varier selon l'offre à laquelle vous postulez.
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Confirmation par mail de votre candidature
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Si CV sélectionné, prendre RDV via le mail reçu afin de fixer un premier échange
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15 à 30 minutes d'échange téléphonique afin d'évaluer correspondance poste/profil
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Entretien sur site ou vidéo avec notre manager recruteur
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Entretien sur site ou vidéo avec notre responsable RH
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La Redoute France en images
Publiée le 15/05/2026 - Réf : nvy2f2