Media Head France M H/F Mars

Description de poste:

This media leader will be responsible for developing and managing the executional comms plans across paid and owned media, content & data with the objective of implementing the cluster's data-driven One Mars ICP connection plans - ranging from brand awareness through to engagement and conversion.

What are we looking for?

• Marketing/ Advertising Qualification to a degree level or equivalent experience
• Media agency or relevant experience in-house at client a must (8+yrs)
• Great written and verbal communication
• Previous media/creative/ marketing leadership experience

What will be your key responsibilities?

• Using the regional annual comms strategies, develop the annual brand media (PESO) executional plans to be aligned with the regional cell/ media teams & signed off by France
• Brand Champion for 1 priority brand - support the regional brand team as the media' expert providing local insights for campaign builds, enabling better connection between insights, content & media choices
• Develop culturally relevant executional comms plans ensuring the latest media & tech landscape learnings are considered. Champion Fit for Platform' content for the plan - this includes supporting the global/ regional team on capability building through content test&learn.
• Member of European Regional Media Team (MCF), Global Media Team (MAT) supporting development and deploying best practise/ Test&Learn.
• Owns the execution of the in-year comms (PESO) execution plan with the agency team; supported by the cluster portfolio teams.
• Drive ROI of media and responsible for managing the full A&CP budget & process cycle.
• Provide France cluster direction and strategic input to the social media team.
• Primary France Cluster contact for Publicis relationship.
• Part of the cluster marketing leadership team, leading the function's agenda.
• Drive visibility on advertising legislation changes in the cluster and evolving compliant communications plans.
• Develop engagement and clarity of the total Strategic Demand function as part of the Strategic Demand Management Team (SDMT)

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
• A strong focus on learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.