Regional Marketing And Digital Project Manager Western Europe H/F Lesaffre

Reporting to the Regional Director of Business Development for Western Europe, the Marketing and Digital Project Manager oversees the promotion of our range of yeasts and ingredients in the region, with a view to achieving our sales and marketing objectives by helping local entities to develop and implement their marketing strategy.

Main responsibilities:

• Lead the customer experience-focused digital transformation across the region ;
• Ensure the deployment and optimization of the CRM system and customer portals ;
• Guarantee the quality and integrity of data on customer-oriented platforms ;
• Bridge the gap between global digital initiatives and local needs ;
• Participate in the deployment of marketing projects within the Western Europe Region.

Missions:

Marketing project management

• Act as the liaison between subsidiaries and the Group Marketing department ;
• Lead the ambitious rollout of marketing projects within the Western Europe region ;
• Ensure alignment with the Western Europe Region Baking Center to optimize synergies.

Regional CRM management

• Drive change and CRM adoption in regional teams by defining a clear roadmap ;
• Design and deliver innovative training programs to accelerate CRM usage by users ;
• Monitor and analyze CRM usage metrics to identify areas for continuous improvement.

Customer portal management

• Oversee the deployment of customer portals and customize their features to meet requirements ;
• Develop and implement engaging training programs for teams and customers ;
• Drive portal adoption through targeted communication strategies and promotional campaigns.

Annual competitive intelligence

• Conduct an in-depth analysis of competition and market trends ;
• Identify key opportunities and threats for the region ;
• Propose strategic recommendations to strengthen competitive position.