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Trade Marketing Senior Specialist EMEA H/F Salomon / Groupe Amer Sports
- Annecy - 74
- CDI
- Bac +5
- Distribution • Commerce de gros
- Exp. 10 ans min.
Les missions du poste
As theTrade Marketing Senior Specialist EMEAW/M you willbe responsible forelevating Salomon's in-store presence across EMEA by ensuringbest-in-classretail execution, consistent brand representation, and strong sellout performance.
The role leads the rollout and optimization of in-store activation programs, manages key retail tools and production platforms, and drives KPI based improvements to strengthen the consumer experience across wholesale and online environments.It serves as the regional training lead-aligning with Global direction, delivering seasonal and key account training, adapting tools to regional needs, and supporting store teams and specialists through ongoing education and onboarding initiatives
Key Responsibilities
Develop In-storePresence
- Lead the implementation, tracking, and continuous expansion of in-store activation projects to ensure excellence in retail execution.
- Drive the rollout and optimization of footwear wall programs across markets, ensuring consistent brand representation.
- Manage EMEA production platforms with a focus on D2C POP materials and wall execution, ensuringtimelydelivery and alignment with brand standards.
DriveIn-store/OnlineExcellence andSell-outFocus
- Oversee the online and offline shopping experience and digital KPI tracking, ensuringaccurateperformance measurement and actionable insights.
- Align retail marketing drumbeat initiatives and provide ongoing support to key accounts to maximize campaign effectiveness.
- Develop andmaintaina regional playbook toelevate the consumer experience across wholesale in-store and online touchpoints.
- Guide local sales team to achieve in-store visibility MBOs.
Regional Training Lead
- Drive regional training, following Global seasonal kick-off and Train the trainer sessions.
- Support Key Accounttrainings plan and execution.
- Monthly connection with HQ and countries and reporting.
- Distribute training tools to local countries and adapt Global Training tools to regional needs (i.e.translations,..)
- Onboarding training: stores opening, sell-thoughspecialists and training champions.
Le profil recherché
Essential Skills & Experience
- 10 years of experiencein trade, retail, 360 marketing
- Background in sporting goods, apparel, FMCG, or consumer electronics.
- Experience indeliveringtraining, content creation and comfortable with presentations and public speaking, influencing, stakeholder management, and building frameworks to trackperformance.
- Strong negotiation and change management skills.
- Proven experience in project management and cross-functionalcollaboration.
Essential Competencies
- Drive for Results:Youcanfindnew ways to get things done.You develop and implement new ways of working, new operating models to deliver break-through results, be able tooperateautonomouslyand challenge the status quotodrive improvements.
- Market Knowledge:You understandtheRetailmarket context in which the businessoperates- knowledge of competitors, customers, partners.You see emerging market trends and implications for customers and canidentifyemerging customer groups,along with competitors' strengths and weaknesses.
- Communication:You utilize your inter-personal skills to support a positive workenvironment;interpreting and reacting positively to emotional cues, building effective relationships. You are recognized as an exceptional communicator who can tell stories and messages to a high regard. Operating with high integrity, youcan adapt voice,styleand tone to any audience across multiple channelsandhave thecapacity to influence at various level of the organization.
Desired Qualifications
- Foreign languages:English fluency, both spoken and written.Additionallanguage a plus (French, German, Spanish, Italian)
- Education:Bachelor's orMaster's degree in Marketing, Retail Management, or related field.
- Computer skills:Solid knowledge of MS Office application,PowerBIand analytics tools
Bienvenue chez Salomon / Groupe Amer Sports
Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc'teryx, Peak Performance, Atomic and Wilson.
The Mountain Sport Company, Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon's commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.
Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon's heritage, culture, and commitment are tied together by one simple concept: the world's leading mountain people creating the world's leading mountain products. Salomon is responsibly committed towards the outdoor through its sustainability program. Diversity is one of Salomon's five values, therefore we are committed to creating an inclusive environment for all.
Salomon is headquartered in Annecy, France.
La carte
6 Chemin des Croiselets
74370 Epagny Metz-Tessy
Publiée le 25/03/2026 - Réf : R-8984
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Trade Marketing Senior Specialist EMEA H/F
- Annecy - 74
- CDI
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