Senior CRM Manager 6-Months Maternity Cover H/F Vestiaire Collective

About the role 🖥️

Based in Paris within the Commercial team, this Senior CRM Manager (maternity cover) role leads the CRM Product Features scope (fully automated flows).
The mission is to maximize campaign efficiency, user engagement, and business impact through product-driven CRM features such as Saved Search, Price Drop, Make Me An Offer, and similar automated experiences. These flows are user-facing and operate across email, push, in-app, and notification center channels.

The team is currently focused on deepening CRM-Product synergies, scaling high-impact use cases, strengthening targeting and orchestration logic, and elevating performance measurement to drive incremental revenue and user activation. This role sits at the intersection of CRM strategy and product enablement, requiring strong ownership, stakeholder management, and the ability to operate autonomously in a highly cross-functional environment with Product, Tooling (Braze), and Data teams.

What you will do 👜

• Own the roadmap delivery, as well as the performance of automated Product Features CRM flows

• Lead execution and optimization of complex automated campaigns across channels (email, push, in-app, notification center)

• Define and monitor success metrics, analyze performance, and translate insights into actionable optimizations

• Act as the main CRM point of contact for Product Features topics, ensuring strong alignment with Product, Tooling, and Data teams

• Drive project delivery end-to-end: scoping, planning, implementation, QA, and post-launch analysis

• Identify and scale high-impact use cases to increase engagement, conversion, and revenue contribution

• Mentor or guide more junior team members and contribute to best practices, documentation, and process improvements

• Ensure continuity, stability, and strategic progress of the scope during the maternity coverage period

Who you are ⭐

• Degree in Business, Product Management, Marketing, or a related field

• 5+ years of experience in automated CRM/lifecycle marketing (product-led flows), or 3+ years in Product Management with strong exposure to CRM and user lifecycle

• Proven expertise in fully automated CRM programs (triggered flows, lifecycle journeys, product-driven notifications), rather than one-off campaigns or marketing animations

• Strong project management skills with the ability to lead complex, cross-functional initiatives end-to-end in a fast-moving environment

• Comfortable working at the intersection of CRM, Product, and Tech: understands data flows, tooling constraints (e.g., Braze or similar), targeting logic, and implementation processes

• Data-driven mindset with the ability to define KPIs, interpret performance, and translate insights into clear optimization roadmaps

• Excellent stakeholder management and communication skills; able to align Product, Data, and Tech teams around shared priorities

• Autonomous, structured, and impact-oriented, with the ability to quickly take ownership of a strategic scope in a maternity cover context
  
  

This role offers high visibility and direct ownership of key user-facing automated CRM experiences within a dynamic, product-driven environment.

🎁
A meaningful job with an impact on the way people consume fashion and promote sustainabilityThe opportunity to do career-defining work in a fast-growing French-born scale upThe possibility to work as part of a globally diverse team with more than 50 nationalitiesTwo days to help Project - reinforcing your activist journey and volunteer for an associationSignificant investment in your learning and growthCompetitive compensation and benefits package
Research indicates thatpeople from underrepresented backgrounds-including women, people with disabilities, andother marginalized communities-often hesitate to apply for roles unless they meet every single requirement.
At Vestiaire Collective, we believe that talent comes in many forms, and we're committed to creating an inclusive environment where everyone can thrive. Your unique perspective could be exactly what our team needs, so we encourage you to apply even if you don't tick every box.

Vestiaire Collective only contacts candidates via official emails ending in . We never use WhatsApp, Telegram, or similar apps for job offers, nor will we ever request payments or banking details.If you receive a suspicious message, please report it toWe may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.