Optimisation CRM - Honoré Gaming H/F Honoré Gaming

In a fast-growing environment with large-scale traffic acquisition, our goal is to transform existing traffic into active, engaged, and recurring users.
The main objective of this role is to optimize conversion, retention, and anti-churn, through advanced use of the CRM platform, continuous improvement of the back office, and a deep understanding of customer journeys across markets with different usage behaviors.

But first... who are we ?

Honoré Gaming develops multi-game and multi-channel solutions including sports betting, horse racing, lottery, virtual games, and casino products for operators based in Africa, Central America, and South America.

We operate in markets that are entrepreneurial, competitive, and innovative, which makes our work particularly stimulating.

Our mission is to support local operators in becoming leaders in their markets. Beyond developing and delivering a software solution, we build true partnerships by offering a full Service-oriented approach: expertise, technical support, and continuous innovation. We help operators design solutions tailored to their context and to the needs of their users.

Your Missions (If You Accept Them)

1. CRM & Back-Office Optimization

- Improve CRM processes :

- automation of communications,
- segmentation analysis and activation,
- campaign management through the back office.
- Act as a key contributor to back-office improvements when existing tools do not allow effective deployment, analysis, or monitoring of marketing actions.
- Design and plan CRM workflows adapted to the local specificities of each market (Africa LATAM).

2. CRO - Conversion Rate Optimization

- Analyze personas and end-to-end user journeys across the platform.
- Work on the four key conversion stages: entry, engagement, retention, and reactivation.
- Identify friction points, prioritize optimizations, and build anti-churn strategies.
- Optimize communications throughout the entire user lifecycle.
- Define, monitor, and report on KPIs.

3. Operator Support

- Contribute to the overall marketing organization of the platforms.
- Demonstrate the value of the platform through usage and performance.
- Maximize platform adoption and usage by operators.

Position Details

6-month mission, freelance or fixed-term contract (CDD).

Your team : Client team (Project Manager, CSM) and Product team (Digital Acquisition, Head of Marketing).

Your toolbox :
- Internal platform back office
- Google & Microsoft environments
- Azure DevOps

Compensation: €35-40k gross per year.

Location : France-based, fully remote, with possible travel to Paris (9th arrondissement). Open to European Union.

Profile We're Looking For - Could It Be You?

Hard Skills

- Minimum 3 years of experience as a CRO and/or first experience in the betting / gambling industry.
- You're familiar with CRM tools such as Smartico, InTarget, UpPlatform, Fast Track, Optimove, and XtremPush.
- Excellent understanding of user journeys and conversion levers
- Strong analytical mindset: ability to test, prioritize, and optimize.
- Solid experience with CRM tools, workflows, and automation logic.
- Fluent written and spoken English; Spanish is a strong plus.
- Freelance experience appreciated.

Soft Skills

- Highly operational and results-oriented.
- Proactive, autonomous, and solution-driven.
- Comfortable in fast-paced environments.
- Strong affinity with urban and popular culture.

Bonus: Knowledge of LATAM and/or African markets is a plus.

Interview Process
- First step : Video call with Jennifer - an opportunity to get to know each other, learn more about Honoré Gaming and the role, and see if our algorithms align.
- Second step : A take-home use case.
- Third step : Discussion with Valentin, our Client Project Manager.
- Final step : An interview in English with our Head of Marketing.

In a fast-growing environment with large-scale traffic acquisition, our goal is to transform existing traffic into active, engaged, and recurring users.
The main objective of this role is to optimize conversion, retention, and anti-churn, through advanced use of the CRM platform, continuous improvement of the back office, and a deep understanding of customer journeys across markets with different usage behaviors.

But first... who are we ?

Honoré Gaming develops multi-game and multi-channel solutions including sports betting, horse racing, lottery, virtual games, and casino products for operators based in Africa, Central America, and South America.

We operate in markets that are entrepreneurial, competitive, and innovative, which makes our work particularly stimulating.

Our mission is to support local operators in becoming leaders in their markets. Beyond developing and delivering a software solution, we build true partnerships by offering a full Service-oriented approach: expertise, technical support, and continuous innovation. We help operators design solutions tailored to their context and to the needs of their users.

Your Missions (If You Accept Them)

1. CRM & Back-Office Optimization

- Improve CRM processes :

- automation of communications,
- segmentation analysis and activation,
- campaign management through the back office.
- Act as a key contributor to back-office improvements when existing tools do not allow effective deployment, analysis, or monitoring of marketing actions.
- Design and plan CRM workflows adapted to the local specificities of each market (Africa LATAM).

Improve CRM processes :

- automation of communications,
- segmentation analysis and activation,
- campaign management through the back office.

automation of communications,

segmentation analysis and activation,

campaign management through the back office.

Act as a key contributor to back-office improvements when existing tools do not allow effective deployment, analysis, or monitoring of marketing actions.

Design and plan CRM workflows adapted to the local specificities of each market (Africa LATAM).

2. CRO - Conversion Rate Optimization

- Analyze personas and end-to-end user journeys across the platform.
- Work on the four key conversion stages: entry, engagement, retention, and reactivation.
- Identify friction points, prioritize optimizations, and build anti-churn strategies.
- Optimize communications throughout the entire user lifecycle.
- Define, monitor, and report on KPIs.

Analyze personas and end-to-end user journeys across the platform.

Work on the four key conversion stages: entry, engagement, retention, and reactivation.

Identify friction points, prioritize optimizations, and build anti-churn strategies.

Optimize communications throughout the entire user lifecycle.

Define, monitor, and report on KPIs.

3. Operator Support

- Contribute to the overall marketing organization of the platforms.
- Demonstrate the value of the platform through usage and performance.
- Maximize platform adoption and usage by operators.

Contribute to the overall marketing organization of the platforms.

Demonstrate the value of the platform through usage and performance.

Maximize platform adoption and usage by operators.

Position Details

6-month mission, freelance or fixed-term contract (CDD).

Your team : Client team (Project Manager, CSM) and Product team (Digital Acquisition, Head of Marketing).

Your toolbox :
- Internal platform back office
- Google & Microsoft environments
- Azure DevOps

Compensation: €35-40k gross per year.

Location : France-based, fully remote, with possible travel to Paris (9th arrondissement). Open to European Union.

- Minimum 3 years of experience as a CRO and/or first experience in the betting / gambling industry.
- You're familiar with CRM tools such as Smartico, InTarget, UpPlatform, Fast Track, Optimove, and XtremPush.
- Excellent understanding of user journeys and conversion levers
- Strong analytical mindset: ability to test, prioritize, and optimize.
- Solid experience with CRM tools, workflows, and automation logic.
- Fluent written and spoken English; Spanish is a strong plus.
- Freelance experience appreciated.

Minimum 3 years of experience as a CRO and/or first experience in the betting / gambling industry.

You're familiar with CRM tools such as Smartico, InTarget, UpPlatform, Fast Track, Optimove, and XtremPush.

Excellent understanding of user journeys and conversion levers

Strong analytical mindset: ability to test, prioritize, and optimize.

Solid experience with CRM tools, workflows, and automation logic.

Fluent written and spoken English; Spanish is a strong plus.

Freelance experience appreciated.

- Highly operational and results-oriented.
- Proactive, autonomous, and solution-driven.
- Comfortable in fast-paced environments.
- Strong affinity with urban and popular culture.

Highly operational and results-oriented.

Proactive, autonomous, and solution-driven.

Comfortable in fast-paced environments.

Strong affinity with urban and popular culture.

Bonus: Knowledge of LATAM and/or African markets is a plus.

First step : Video call with Jennifer - an opportunity to get to know each other, learn more about Honoré Gaming and the role, and see if our algorithms align.

Second step : A take-home use case.

Third step : Discussion with Valentin, our Client Project Manager.

Final step : An interview in English with our Head of Marketing.