Head Of Marketing - EMEA H/F Guerbet

At Guerbet, we build lasting relationships so that to enable people to live better. This is Our Purpose.

We are a global leader in medical imaging, offering an extensive portfolio of pharmaceuticals, medical devices, digital and AI solutions, for diagnostic and interventional imaging. As a pioneer in the field of contrast products since the last 95 years ,we continuously innovate. We dedicate 10% of our revenue to Research & Development such as to improve the diagnosis, prognosis and quality of life of patients.

Achieve, Cooperate,Care and Innovate are the values that we share and practice on a daily basis.

Working at Guerbet is not only being part of a multicultural team of 2,600 people across more than 20 countries, but, it is above all about playing a unique role in the future of medical imaging.

For more information on Guerbet, go to and follow Guerbet on Linkedin, Twitter, Instagram and Youtube

WHAT WE ARE LOOKING FOR

Regional Marketing Director is responsible to boost performance of Guerbet products & solutions through developing and executing marketing strategies within EMEA region.It is a high business impact role involving exposure to many different stakeholders.He/she commonly works to adapt/enhance marketing strategies, design marketing programs and drive their execution in order to maximize revenue generation in a highly focused manner.The work involves strategic input, operational planning and a strong drive towards execution.

YOUR ROLE
- Design EMEA Marketing Strategy
- Influence Global marketing strategies (incl. using bottom-up intelligence inputs)
- Design EMEA Marketing strategy adapting Global marketing strategies to region/countries (incl. NPI). Prioritization & Tailoring.
- Define product portfolio at Regional level (expansion or pruning)
- Build (whenever necessary) enhanced value proposition framework on product & service offer specific for region (in collaboration with Global Marketing)
- Own competitor intelligence at regional level
- Build close relationships with regional KOLs & Develop them (in collaboration with Global Education)
- Plan & Drive Execution of Marketing Programs
- Design Regional Marketing Activation Plan
- Define European Society congress strategy & plan
- Create (whenever necessary) innovative marketing downstream programs for region
- Design Regional Educational Program (incl. CoE, cross-country sympo) in collaboration with Global Education
- Support design of Local Marketing Activation Plans (incl. integration with Regional strategy)
- Drive Regional & Local marketing plan execution, incl. omnichannel campaigns (Regional & Local)
- Develop Marketing capabilities within Region
- Create strong marketing community at regional level (incl. staffing / capability assessment / devpt programs)
- Cross-fertilize Best Practices & Tools across countries

- Ensure continuous intense field exposure of marketing teams across region

- Bring efficiency & fluidity in S&OP processes
- Support Demand Plan Accuracy uplift in EMEA
- Support product allocation optimization within countries
- Act as single point of contact for countries for Supply Chain acceleration queries
- Increase efficiency in EMEA-Supply Chain interactions
- Cooperate (always)
- Build stakeholders network & ensure smooth day-to-day cooperation and coordination
- Ensure alignment with key countries and drive deployment.
- Challenge regularly the activity and efficiency of the processes
- Ensure all marketing and communication activities are compliant with regulatory & compliance standards.

YOUR BACKGROUND

- Bachelor / Master's degree in Marketing or Business Administration.
- Extensive Marketing background with >10 years experience in Healthcare Industry
- Marketing skills including knowledge of Digital marketing.
- Proven experience in managing people and projects
- Knowledge of CRMs and marketing tools
- Strong appetite to face customers
- Excellent communication skills in English
- Excellent interpersonal communication skills, maintaining positive relationships with others as well as developing trust
- Strong ability to influence and role model in marketing activities.
- Self-starter with a proven capacity to adapt quickly
- Ability to make effective, thoughtful, and timely decisions in an autonomous manner.
- Tolerance for uncertainty
- Capacity to identify and pursue relentlessly new opportunities for growth.
- Strategic thinking to analyze a situation and determine the best course of action.
- Ability to prioritize and complete simultaneous projects with minimal or no supervision.

Reason to join US

Much more than a Competitive salary,

We offer continued personal development. When you join Guerbet, you :

- Are choosing a global leader with recognized expertise in diagnostic and interventional imaging,
- Are joining our 2820 collaborators who are committed every day to offering innovative solutions to improve quality of patient's life all over the world,
- Are joining a company where we value diversity of talents coming from various horizon.

We # Innovate # Cooperate # Care #Achieve at Guerbet.

Guerbet is an Equal Opportunity Employer. As an organization, we believe that no individual should be discriminated against because of their differences, which includes the following: age, disability, ethnicity, gender, gender identity and expression, religion, or sexual orientation. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, or any other basis as protected by federal, state, or local law. Guerbet is committed to diversity, equity, and inclusion.

Guerbet provides accommodations to applicants and employees with disabilities. If you need an accommodation to apply for a position please send an email to ****@****.** you can also call this number**.**.**.**.**