CRM Specialist H/F Primelis

Job Description

We are seeking an experienced and results-driven CRM (Customer Relationship Management) Specialist to join our dynamic team. With minimum 4-5 years of proven experience, you will be responsible for managing a portfolio of international clients, and for designing, executing, and optimizing CRM strategies across multiple channels as well as supporting the growth of our CRM department.

The ideal candidate possesses a deep understanding of the marketing and customer ecosystem, a proven track record of driving significant client growth, and exceptional client relationship management skills.

Why Primelis?

Beyond a classic agency model: We combine premium consulting services with proprietary SaaS tools. Our in-house R&D teams (developers and data engineers) build cutting-edge software that amplify the impact of our Paid, SEO, and Data strategies. This makes us one of the rare agencies to offer true hybrid service + tech solutions.

An international playground: Work on large-scale budgets (€1M+) across major global markets, especially the US. You'll collaborate with ambitious brands looking to accelerate their growth worldwide.

A growth accelerator: We aim at tripling our revenue in the next 3-4 years with a clear vision to expand our US footprint. If you are looking for a high-growth journey, you are in the right place.

Key Responsibilities

CRM Strategy & Execution (Core of the Role)

- Translate client business objectives into concrete, executable CRM strategies, with a strong focus on hands-on delivery.
- Design, build, and optimize CRM roadmaps covering:

- Segmentation & data logic
- Automated flows & customer journeys
- Campaign calendars (email, SMS, push)
- Performance tracking & reporting
- Be directly involved in CRM execution:

- Building and maintaining flows
- Creating and launching campaigns
- Managing segmentation and personalization rules
- QA, testing, and continuous optimization

Marketing Automation & Retention Performance

- Own the end-to-end execution of CRM initiatives, from idea to deployment to optimization.
- Actively use CRM platforms such as Klaviyo, Brevo (and others) for:

- Database structuring and segmentation (with the help of our Data/Tech team).
- Automation logic and journey orchestration

Client Management & Delivery Ownership

- Manage CRM delivery for a portfolio of clients, acting as their main CRM point of contact.
- Ensure high execution quality, clear prioritization, and realistic timelines.
- Explain CRM choices, performance, and trade-offs clearly to clients, including non-technical stakeholders.
- Contribute to client retention and upsell by demonstrating tangible CRM impact.

Cross-functional Collaboration

- Work closely with Paid Media, SEO, Creative, and Data teams to align CRM execution with broader growth strategies.
- Coordinate with internal and external resources (freelancers, partners) when needed.

CRM Department Structuring & Scaling (In a supportive capacity with Department Head)

- Contribute to the structuring of Primelis' CRM delivery model, including:

- Execution standards & best practices
- Templates, playbooks, and operational processes
- Support onboarding and upskilling of future CRM profiles (junior or freelance).
- Provide operational feedback to help evolve CRM offers, scoping, and pricing.