Marketing Analytics Manager H/F Younited Credit

- Ownership of our attribution model and analytics tools (mainly Google Analytics 4) and its integration to the Younited data stack (bridged by Analytics Engineers) to allow for consolidated marketing performance reporting and cost monitoring
- Coordination of our Data Marketing agency (Jellyfish) and our country teams to ensure the implementation of tracking & data collection on all marketing touchpoints & campaigns across all countries in a coherent manner, to monitor customer journeys on the website and the app
- Ownership of our recently-internalised Customer Data Platform in a context of a strategy of product diversification, working with CRM/PRM teams to ensure it is well equipped to respond to our retention and acquisition strategy and liaising with Analytics Engineers for its evolutions & operational maintenance
- Build and ensure delivery of an ambitious roadmap of data projects with regards to Marketing, in close collaboration with internal Data teams listed above and leveraging external providers when relevant
- Steer CRO initiatives coming from Product & Business teams, liaising with the marketing web teams to foster a culture of constant improvement and continuous testing in a coherent global approach

About you

- In terms of tools, you are an expert of the Google suite (Analytics 4, Tag Manager, BigQuery) and you have had experience managing a Customer Data Platform
- You have solid experience (5 years at least) in the Data Marketing space, either in an expert agency or in a digital marketing team : marketing experience is a must
- You have a strong business and marketing acumen while you are at ease with complex technical contexts and work closely with engineering teams
- You are an excellent communicator, able to take a step back and communicate efficiently with C-level stakeholders to push decision making in your sense
- You are fluent in English and French

Recruitment process
1) A first discussion with our Arthur, our Talent Acquisition Manager, to exchange about the expectations for the job, your motivation and personal fit with Younited values & culture (30')2) A fit interview with Ricardo, Chief of Staff and acting Head of Marketing (your future manager), to go deeper in the job details and success factors, know more about Younited's strategy and the team you would be joining into (1h)3) A practical case study in our offices to test your skills applied to a data marketing problematic at Younited with Ricardo and Robin, Staff Data Scientist (1h)4) Last round with Guillaume, our Head of Data (30')
Other benefits from joining Younited ?
-Offices located in the heart of Paris (9th arrondissement)-An international work environment and the opportunity to go on assignments in our offices abroad (Barcelona, Lisbon, Rome)-An entrepreneurial mindset and strong team spirit-Personalized managerial and HR support during onboarding and throughout your Younited journey-A continuous learning environment with access to internal and external training, an e-learning platform, and Friday workshops within the Tech team to support everyone's development-A strong focus on work-life balance-A parenthood charter to support all family-related projects, with key measures-Special leave for major life events, often more generous than legal requirements-A hybrid remote work policy: 2 to 3 days of remote work per week depending on the team, and the option to work fully remotely for one week twice a year- 33 days paid holiday, i.e. 8 more than the statutory 25 days (instead of the traditional RTT)-Access to the Wellpass platform (formerly Gymlib) with over 4,000 fitness and wellness activities across France at a discounted rate-Meal vouchers (€10 per day, 60% covered by the company)-Team buildings in France (Summer Party & Winter Party), abroad, and within your team
Younited is an Equal Opportunity Employer for any minority, disability, gender identity or sexual orientation.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.