CRM Manager H/F Staycation

Job Description

About Staycation

For most people, hotels are places you only visit when you travel.

But we see something different.

Behind their doors, hotels hide some of the most extraordinary spaces cities have to offer: breathtaking rooftops with skyline views, world-class spas and pools, bars and restaurants led by visionary chefs, interiors that spark the imagination, and beds so perfect you never want to leave them.

Yet, most of these spaces remain invisible to the people who live just a few streets away.

Staycation was born from a simple belief: the most inspiring places in your city shouldn't be reserved for tourists. They should be part of your everyday life, an alternative to a dinner-date at a restaurant, a spontaneous midweek escape, or a unique way to celebrate a special moment.

Our mission is to transform hotels into a new form of urban entertainment.

Places people turn to when they want to feel, connect or recharge. Whether it's 24 hours, 48 hours, or just a few hours, we're reinventing the way people experience the cities they call home.

Today, Staycation means:

- 4 million users in France, Belgium and Switzerland (soon in the UK and Spain)
- 2,000+ partner hotels among the best 4, 5 and iconic palaces
- 9.3/10 average rating for our experiences

Joining Staycation means becoming part of a passionate, creative, and ambitious team on a quest to redefine what hospitality and city life can be.

The role

As Staycation continues to scale, CRM must become a core growth lever, not just a communication channel.

With a user base of over 4 million users and more than 2,500 hotel experiences, we're managing a complex two-sided marketplace with high stakes in terms of liquidity (inventory, demand, geography, seasonality). As we pursue ambitious growth in France and international markets, we're now looking for a CRM Manager to take full ownership of our CRM strategy and execution.

This is a key, highly impactful role at the intersection of Growth, Product, Data and Brand. You'll be responsible for turning CRM into a scalable, performance-driven engine that directly impacts bookings, supply & demand matching, GMV, repeat usage and long-term value.

You'll report directly to Lauriane, our Growth Lead, and work closely with our Product & Tech teams for automation and technical implementation, as well as our Data, Brand and Supply teams.

Key responsibilities

Own CRM as a growth & performance lever

- Act as the product manager of CRM, owning the global CRM architecture (lifecycle, segmentation, triggers) within .
- Build and execute a CRM roadmap aligned with business priorities (growth, liquidity, repeat, international expansion).
- Translate complex business challenges (liquidity, inventory constraints, geography, seasonality, repeat usage) into scalable CRM solutions.

Design, build and optimize CRM workflows

- Own and continuously improve automated CRM flows across the full customer lifecycle (activation, conversion, reactivation, cross-sell, repeat), in collaboration with Product Managers.
- Define CRM data needs (events, attributes, signals) and work closely with Product and Data teams to unlock advanced personalization.
- Implement experimentation frameworks (A/B tests, uplift measurement) and iterate based on results.

Own the newsletter system end-to-end

- Redesign and operate a high-performing, scalable and personalized newsletter system.
- Move from manual offer selection to automated, data-driven product selection based on availability, relevance and performance.
- Define efficient ways of working with the Brand team (including copywriters) to co-construct our agenda based on user demand, and align editorial quality and performance objectives.
- Monitor and continuously optimize newsletter impact on engagement and conversion.

Monitor performance & drive continuous improvement

- Own CRM performance monitoring and reporting on a w