Global Social Media Manager F - M H/F Lacoste

Key skills & know-how
Deep understanding of TikTok, Instagram, Threads, YouTube, Snapchat, Pinterest, X and broader digital platforms
Proven ability to lead content planning, briefings, and post-campaign analysis
Strong project management skills with ability to coordinate internal and external stakeholders (creative, media, influence)
Editorial sensibility: comfortable working with brand narratives, cultural storytelling, and trend-based formats
Capable of writing clear, strategic, and inspiring creative briefs
Confident using tools like Notion, Jira for workflow tracking and coordination
Ability to analyze content performance and identify optimization opportunitiesBackground & experience3 to 5 years of experience in social media management or digital content strategy
Prior experience in managing brand activations or culturally driven social campaigns
Familiarity with fashion, retail, or lifestyle brands operating in fast-paced international environments
Track record of working with creators, influencers, or cultural institutions is a strong plus
Experience interfacing with paid media and influence teams is appreciatedDifferentiating factors
Cultural agility: ability to spot trends, turn them into ideas, and embed them into brand narratives
Strategic alignment: bridges long-term brand vision with platform-specific execution
Cross-team collaboration: fluent in working across content, influence, PR, media, and creative
Platform innovation: curious and proactive in testing new formats or storytelling approaches
Ownership mindset: pushes boundaries, challenges status quo, and brings a strong editorial voice to the table

Chez Lacoste, nous nous engageons à faire de l'égalité des chances une réalité.
Héritée de notre vision unique du fashion-sport, l'égalité des chances nous fait avancer et nos méthodes de recrutement suivent cet engagement en valorisant avant tout les compétences et en accueillant tous types de talents.
Nous nous engageons à favoriser un environnement inclusif où l'élégance va au-delà du style et où chacun/e d'entre nous a la possibilité de réaliser son plein potentiel.