Communication & Marketing Manager H/F Smart2Move

Strategic Leadership

- Define and execute the global marketing and communication strategy with a strong focus on measurable KPIs and ROI.
- Strengthen brand visibility and positioning within the sports performance and high-tech sectors.
- Develop annual marketing plans, budgets, and performance objectives aligned with company growth targets.
- Collaborate closely with the CEO and leadership team to ensure marketing initiatives directly support sales and business goals.

Team & Project Management

- Manage and lead a team of 6 digital marketing and communication professionals, covering digital, content, design, e-commerce, Web, Social Media, video creation.
- Set clear team objectives, individual KPIs, and performance evaluation frameworks.
- Inspire, coach, and develop the team to foster creativity, accountability, and operational excellence.
- Oversee project planning, execution, and delivery, ensuring deadlines, budgets, and quality standards are met.
- Implement agile and data-driven management methods to monitor productivity and marketing impact.

Brand Communication & PR

- Build and protect a strong, consistent brand image across all communication channels.
- Lead PR initiatives, press relations, and corporate communication to increase brand visibility and media engagement.
- Measure communication success through media reach, engagement rate, and share-of-voice KPIs.
- Oversee storytelling, messaging, and creative content to reinforce the brand's positioning in the sports tech ecosystem.

Digital Marketing & Growth

- Supervise all digital activities (SEO, SEM, paid media, social media, CRM, email campaigns) with clear performance targets.
- Drive website optimization and digital lead generation with quantifiable goals (conversion rate, CPA, ROAS).
- Implement analytics tools and performance dashboards to track digital and campaign ROI.
- Deliver regular marketing performance reports to the CEO with actionable insights and data-driven recommendations.

Events & Partnerships

- Plan and manage ROI-driven events, trade shows, product launches, and sponsorships.
- Develop and maintain partnerships with athletes, sports federations, and strategic partners, measuring engagement and activation performance.
- Ensure events and collaborations strengthen both brand awareness and commercial results.