Channel Activation Manager H/F Pierre Fabre

Votre mission

Maximize the effectiveness of retail activation strategies across channels (pharmacy, parapharmacy, e-retail where applicable) by defining activation plans, executing in-store excellence programs (Perfect Store/RISE), managing POSM and visibility, measuring ROI, and ensuring continuous improvement - acting as a bridge between Marketing strategy and Sales execution.

1) Activation Strategy & Planning

• Build channel activation strategy and annual activation calendar aligned with commercial objectives.
• Translate brand plans into retail-relevant programs: visibility, launches, seasonal pushes, and in-store storytelling.

2) In-store Excellence / Perfect Store / RISE

• Own Perfect Store/RISE standards, rollout, and tracking; define execution priorities and compliance measures.
• Partner with Sales to ensure field deployment, coaching, and execution routines.

3) POSM & Visibility Program Management

• Define POSM strategy, briefs, and production; manage suppliers and quality/lead times.
• Ensure coherent KV/claims execution in-store, consistent with brand strategy and compliance needs.
• Optimize visibility investment based on impact and feasibility.

4) ROI & Performance Measurement

• Define activation KPIs (distribution, visibility, promo quality, uplift indicators).
• Measure activation ROI with BI/NRM and recommend continuous improvement.

5) Cross-Functional Coordination

• Coordinate with Marketing on messages/content and with Sales on field execution and customer constraints.
• For e-retail activation: align with eKAM/eRetail where applicable on digital shelf and retail media inputs (if in scope locally).

Qui êtes-vous ?

To be successful in this role, you bring a strong execution discipline and the ability to drive projects forward. You do not rely on formal authority to get things done; your ability to lead through influence and manage cross-functional stakeholders is excellent.

• Experience: 3 to 5+ years of relevant experience in Marketing, Trade Marketing, Shopper Marketing, or Retail Activation.

• Core Skills: Strong project management capabilities, excellent stakeholder and supplier management, and a firm ROI mindset (focusing on measurable business impact, not just visibility).

• Languages: Fluent in Dutch, French & English .

• Computer Skills: Advanced proficiency in the MS Office suite, coupled with basic analytics and BI (Business Intelligence) literacy.

La première richesse des Laboratoires Pierre Fabre, sont les femmes et les hommes qui les composent disait M. Pierre Fabre.

Fiers de cet héritage, et convaincus que la diversité des parcours, des expériences et des identités renforce notre performance collective, nous nous engageons à promouvoir l'égalité des chances et à garantir un environnement inclusif pour tous. Dans le respect des lois en vigueur, toutes les candidatures sont étudiées avec la même attention, sans distinction d'origine, de sexe, d'âge, de situation de handicap, d'orientation sexuelle, d'identité de genre, de croyances ou de toute autre caractéristique protégée par la loi.