Creative Product Marketer H/F A-Player

We are looking for a creative product marketer.
Not a traditional marketer.
Not a campaign manager.
Not someone who just runs ads.
We want someone who can look at user behavior, understand what is happening beneath the surface, and turn it into narratives, concepts, messaging, and creatives that drive growth.
You will sit at the intersection of:
- product
- psychology
- storytelling
- advertising
- distribution
- internet culture
- user behavior
Your job is to understand why users love Twin, how they use it, what patterns emerge, and then amplify those patterns into scalable growth.
This role works extremely closely with:
- founders
- designers
- growth
- product
- users
What You'll Do
- Analyze user behavior, workflows, retention patterns, prompts, support conversations, and internal product data
- Identify emerging use cases, emotional hooks, and high-leverage narratives
- Work daily with designers to craft:

- ads
- creatives
- landing pages
- onboarding flows
- social content
- launch assets
- growth experiments

- Own messaging across:

- website
- product positioning
- lifecycle communication
- outbound
- advertising

- Create and test different positioning angles rapidly
- Turn user stories into scalable distribution narratives
- Help shape the public voice of Twin


Profil :
We care much more about taste, speed, curiosity, and agency than years of experience.
Strong signals:
- You naturally study internet behavior
- You understand what makes people click, share, try, and obsess
- You have strong creative instincts
- You think in narratives, hooks, and concepts
- You are highly autonomous
- You move fast
- You enjoy experimentation
- You are AI-native and use AI tools daily
- You are excited by the future of autonomous agents
Backgrounds that can work well:
- early-stage startup marketing
- creative strategy
- product marketing
- founder / ex-founder
- growth creative
- content-led distribution
- consumer internet
- creator economy
- AI-native builders
Important
This is not a manage external agencies and prepare PowerPoints type of role.
You will operate very close to the product and the founders.
You will have a lot of ownership.
You will also have a lot of ambiguity.
Twin is a very high-agency environment.
People here identify problems and push solutions end-to-end.
If you need heavy structure, highly defined scopes, or slow decision-making, this role is probably not a fit.
If you want to help define how autonomous AI products are distributed to the world, we should talk.