Digital And Omnichannel Marketing Manager EMEA H/F Becton Dickinson

Job Description

Diagnostic test results influence over 70% of clinical decisions, making the accuracy of specimen collection and transport crucial. BD's Specimen Management business is a global leader in preanalytics, providing billions of high-quality devices annually to support reliable diagnostic outcomes. These advanced technologies enhance the safe and efficient handling of diagnostic specimens, empowering clinicians to make informed decisions across a wide range of healthcare scenarios-from routine checkups to disease diagnosis and treatment. Central to its offerings are BD Vacutainer® products for blood and urine collection, designed to ensure accurate results throughout the testing process.

Join a fastgrowing international organization and take the lead in shaping our Specimen Management BU EMEA's digital and omnichannel future.

We're looking for a datadriven, digitally minded and highly autonomous talent to own and elevate our key platforms - BD.com, Learning Academy, Showpad, Social Listening and GenAI. You thrive on turning insights into action, managing digital projects endtoend, and supporting regional teams with clarity and impact. With at least 5 years of experience in digital marketing, CRM or analytics, strong Salesforce skills and a solid grasp of the B2B funnel, you bring structure, curiosity and a proactive mindset.

If you're passionate about digital innovation and eager to drive measurable business value, this role offers the perfect platform to shine!
Role located in Grenoble (France) or Milan (Italy).

Your Key Responsibilities

• Lead digital initiatives across SM EMEA to strengthen our omnichannel maturity.

• Build and maintain a cohesive digital ecosystem aligned with business and brand strategy.

• Drive BD.com development: UX improvements, new pages, product visibility, roadmap ownership.

• Manage BD Learning Academy: platform administration, user access, engagement tracking.

• Deploy Showpad, GenAI and Content Factory platforms; train clusters and monitor adoption.

• Ensure highquality lead management in Salesforce: setup, monitoring, reporting, data hygiene.

• Translate campaign performance into actionable marketing recommendations.

• Capture market and customer insights through Social Listening and digital analytics.

• Deliver regular reporting that connects digital activity to commercial impact.

Your Profile

• Bachelor's degree or higher in Marketing, Business, Economics, Statistics or related field.

• Minimum 8 years' experience in digital marketing, data analysis or CRM management (MedTech/Healthcare a plus).

• Proven ability to independently manage and advance digital projects.

• Handson experience with digital platforms (Showpad, CMS, etc.) and strong interest in GenAI.

• Proficient in Salesforce and knowledgeable about the B2B funnel.

• Fluent in English; additional regional languages are an advantage.

• Analytical mindset, strong communication skills, highly organized, proactive and serviceoriented.

• Passionate about digital innovation and its impact on omnichannel performance.

Why join us?

BD is proud to be certified as a Top Employer 2026 in Europe, reflecting our commitment to creating an exceptional working environment.

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a maker of possible with us!

Click on apply if this sounds like you!

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

To learn more about BD visit:

Why Join Us?

Pour donner du sens aux possibilités qui s'offrent à nous, nous avons besoin de personnes capables d'adopter une vision d'ensemble et de comprendre l'histoire humaine qui soustend chacune de nos actions. Nous accueillons des personnes dotées d'imagination et d'une réelle motivation pour nous aider à réinventer l'avenir des soins de santé. Chez BD, vous découvrirez une culture propice à l'apprentissage, au développement et à l'épanouissement.

Nous croyons que lorsque les personnes se rencontrent en présentiel, nous apprenons plus vite, collaborons plus profondément et construisons une culture plus forte. Rejoignez-nous et profitez d'un environnement où la collaboration en face à face soutient votre apprentissage, votre développement et votre réussite.

Pour en savoir plus sur BD, visitez.

Becton, Dickinson and Company est un employeur garantissant l'égalité des chances. Nous évaluons les candidats sans tenir compte de la race, de la couleur, de la religion, de l'âge, du sexe, des convictions, de l'origine nationale, de l'ascendance, du statut de citoyen, de la situation matrimoniale ou d'union civile, du statut familial, de l'orientation sexuelle ou affective, de l'identité ou expression de genre, des caractéristiques génétiques, du handicap, de l'éligibilité militaire ou du statut d'ancien combattant, ainsi que d'autres caractéristiques protégées par la loi.

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Chez BD, nous nous engageons fermement à investir dans nos collaborateurs - leur bien-être et leur développement, ainsi qu'à offrir des opportunités de récompenses et de reconnaissance qui favorisent une culture de la performance. Nous démontrons cet engagement en proposant un ensemble précieux et compétitif de programmes de rémunération et d'avantages sociaux dont vous pouvez apprendre davantage sur notre site Carrières sous la rubrique .

Des fourchettes de salaires ou de taux horaires ont été mises en place pour récompenser équitablement et de manière compétitive les collaborateurs, ainsi que pour soutenir la reconnaissance de leurs progrès, allant du niveau débutant aux experts dans leur domaine, et la mobilité des talents. De nombreux facteurs, tels que l'emplacement, contribuent à la fourchette affichée.

Des fourchettes de salaires ou de taux horaires offertes à un candidat retenu sont déterminées à la base de son expérience, son éducation et ses compétences, ainsi que par les lois du travail et les exigences de la Convention Collective (CBA) applicables au lieu de travail.

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