Head Of Marketing France H/F

New Balance

JOB MISSION:

We areseekinga dynamic and experienced Head of Marketing to lead the strategic and operational marketing efforts forNew Balancein France.

This role is critical in driving brand growth and market share, bridging the gap between lifestyle and performance, and ensuring a cohesive,consistentand impactful brand presence across all marketing channels.The ideal candidate will have a proven track recordof managing leading cross-functional teams in Brand, Consumer Insights, Media, PR, Events, Sports Marketing, Trade Marketing (instore, VM, online), and Ecommerce. You will be skilled at building and elevating a brand, with a keen understanding of the media landscape and what it takes to drive brand growth.

You are passionate about sports and fashion and have a deep understanding of consumerbehaviour, market trends, and the unique intersection of lifestyle and performance categories.

Please Note: All applications are to besubmittedin English to be considered.

MAJOR ACCOUNTABILITIES:

Strategic Leadership

- Develop and implement the local marketing strategy that aligns with global brandobjectivesand drives brand awareness, engagement, and sales growth across multiple channels.

Team Management

- Lead and mentora team ofhigh-performing, cross functionalmarketing expertsacross Brand, PR, Communications, Trade Marketing, and Ecommerce.

- Foster collaboration and innovation across departments.

Brand Management

- Ensure consistent and compelling brand messaging that resonates with both lifestyle and performance-focused consumers.

- Oversee all brand touchpoints, ensuring cohesivestorytelling across digital and physical channels.

PR & Communications

- Work with the EMEARegional PRLeadto create a local PR and Comms strategy ensuring it ladders up to broaderobjectives.

- Ensuremessaging is tailored to the regional market to maximize media coverage, brand credibility, and consumer engagement.

Media Strategy & Execution

- Lead the regional media strategy, ensuring the right mix of channels-traditional, digital, and social-is used to drive brand growth.

- Stay ahead of trends and ensure the brand is visible where target consumers are most engaged.

Trade Marketing, Online to Instore(including VM)

- Support trade marketing team to develop and implement trade marketing strategies (including online to instore tactics and visual merchandising)

- Develop and implement strategiesthat drive in-store and online traffic and conversion, while strengthening partnerships with key retailers and internal partners like sales and broader EMEA category marketing.

- Track,analyse,and report on the performance of our trade marketing efforts,utilisinginsights tooptimizefuture strategies and efforts.

Ecommerce & Digital Marketing

- Collaborate with the Ecom Marketing Teams, to align on calendars,activitiesand global stories.

- Aligning plans that complement each other and ensure a seamless and consistent omnichannel consumer journey.

- Understands digital marketing KPI's andis able toanalyse digital analytics and useinsights to inform the future direction.

Cross-functional Collaboration

- Build strong relationships with central marketing teams, product development, sales, and retail to ensure alignment on product launches, campaigns, and strategic priorities.

Sports Marketing

- Work with the Global and Regional EMEA teams tobring to life all running and other sports related events for themarket.

Budget Management

- Responsible for aspecificMarketing budgetfor the market, including Media, PR, Trade Marketing,and Events.

- Ensuring cost-effective use of resources, ensuring optimisation of budgets and clear investment principles and priorities.

Consumer Insights andMarketAnalysis

- Leverage consumer and data insights, and competitor activities to inform and adapt any future strategies or activities andidentifynew market opportunities.

REQUIREMENTS FOR SUCCESS:

- Bachelor's degree, or equivalent experience,in marketing,Businessor a related field.

- Solid experience in marketing leadership roles within ideally, but not limited to the footwear, fashion, or sportswear industries, with a focus on both lifestyle andperformance categories.

- Experience managing and developing cross-functional marketing teams, with a proven ability to drive collaboration and performance across Brand, PR, Communications, Trade Marketing, and Ecommerce.
- Demonstrated ability to develop and implement successful marketing strategies that drive brand growth, consumer engagement, and revenue.

- Strongtrack recordof building and growing brands, with a deep understanding of how toleveragethe media landscape, from traditional to digital, to drive awareness and engagement. We are looking for someone that can help bridge the gap between our lifestyle and performance categories.

- Experienceworkingina complex matrixenvironmentandcanwork withmultiple stakeholders at the same time.

- Ability toinfluence cross functional teams and externalpartners andfoster strong relationships both internallyandexternally.

- Demonstrated understanding and knowledgeof ecommerce, digital marketing, and the role of online platforms in brand building and consumer engagement

- Based inParis, France or open to relocating to Paris, France. The role is unable to be located elsewhere.
- Fluency in French and English languages.

- Ability to travel up to 25%

BENEFITS:

- Discretionary Bonus Opportunity

- Discount on Health Insurance

- Pension

- Life Insurance

- Daily Meal Allowance

- 25 days Annual Leave per year

- Hybrid Working

- Transportation Allowance

- Employee Discount

- Volunteering Opportunities via NBGivesBack

- Learning & Development Opportunities

- Flexibility to work 20 days from anywhere each year

- Wellbeing and Mental Health Benefit (24/7 Employment Assistance Program & Support)

Equal Opportunity Employer:

New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment. We are an equal opportunity employer and support a culture of diversity and inclusion.

If you have not already done so, please let us know if you require any support so we can make the right adjustments and considerations should they be required.