CRM Manager H/F

Newcastle United FC

ABOUT THE ROLE

We're looking for a CRM Manager to play a key role in delivering the Club's global CRM strategy focused on fan acquisition, engagement and lifetime value. Working alongside the CRM lead, you will take responsibility for translating strategic objectives into actionable plans and ensuring CRM activity is delivered to a high standard across all stages of the fan lifecycle.

You will own the end-to-end delivery of CRM campaigns from briefing through to audience creation, execution and performance analysis. You will also lead the development and optimisation of automated lifecycle journeys that nurture fans throughout their relationship with the Club. As a central point of contact for stakeholders, you will ensure CRM activity aligns with business priorities and enhances the fan experience.

Hands on experience with ESPs and CDPs is essential. Bloomreach experience is ideal, but Salesforce Marketing Cloud, Braze or similar platforms are also valuable.

WHAT YOU'LL DO

• Help shape and deliver the Club's CRM strategy focused on fan acquisition, engagement and commercial performance.
• Translate strategic objectives in a multichannel CRM plan, ensuring alignment across key stakeholders and teams.
• Own the end-to-end delivery of CRM campaigns including briefing, audience segmentation, build, QA, execution and analysis.
• Lead the creation, implementation and optimisation of automated lifecycle journeys that drive onboarding, engagement, retention and reactivation.
• Maintain high standards of data governance ensuring compliance with GDPR and UK data protection requirements.
• Drive data capture initiatives across all touchpoints, working crossfunctionally to track KPIs and test new ways to improve acquisition.
• Use insights and reporting to optimise CRM performance and improve fan experience.
• Manage CRM database hygiene practices and integration of new data sources

ABOUT YOU

• Demonstrable experience working in CRM, lifecycle marketing, with a strong track record of delivery effective campaigns.
• Comfortable taking ownership of projects and leading CRM activity from planning through to execution and review.
• Confident working with customer data and building audiences using CRM tools such as Bloomreach, Salesforce Marketing Cloud or Braze (Bloomreach preferred but not essential).
• Strong understanding of how to create and improve lifecycle strategies that drive conversion, engagement and retention.
• Highly organised with the ability to manage several projects at once and adapt to changing priorities.
• Skilled at working with different teams and building strong relationships with stakeholders at all levels.
• Excellent written and verbal with a high attention to detail.
• Strong understanding of GDPR and UK data protection requirements.
• Experience managing or developing team members.

THE TEAM

You'll be part of a friendly, supportive and dedicated team who will help you settle in and succeed. We value curiosity, collaboration and a positive mindset. You'll work closely with colleagues across Marketing, Digital, Retail and Analytics, as well as external partners.

UNITED AS ONE

We're committed to equality, diversity and inclusion and believe in equal opportunities for all. We recognise that the diversity of our people is one of our greatest strengths. We work together to reflect the communities we serve and maintain an inclusive environment where everyone can be their authentic self and achieve their full potential.

SAFEGUARDING

We're committed to being a place where everyone is safe, heard, valued and able to thrive so we place high value on the safeguarding and welfare of everyone we engage with.

HOW TO APPLY

For further information on this role and about the club please visit our careers page.

Please apply as soon as possible as this vacancy may close early should we receive a high volume of suitable candidates.

Recruitment Agencies - please note that we do not accept unsolicited / speculative candidate details or applications. Any candidates supplied, unless formally requested, will be taken as a direct / free candidate.

RIGHT TO WORK

This position is UKbased and requires proof of the right to live and work in the UK. All offers are subject to background checks, including references, DBS where applicable, and verification of eligibility to work. Please note we are unable to sponsor applicants without existing righttowork status.