Alternance - Assistant Merchandiser H/F Lacoste

In your role you will assist the Senior merchandiser & the Collection Director in the merchandising initiatives, and support market/region growth thanks to performance analysis and global strategy implementation (product & image).

Reporting to the Senior merchandiser (Sport), your role will be to develop your category through strategical GTM tools & initiatives.

1) Performance analysis & financial framing of the global offer:

For your category, you'll have a crucial position in the definition of the collection framing, performance/data consolidation & reporting

· Participate in performance analysis of the collection (sell-in, sell-out, colors, prices, tiering, etc.)

· Define, animate & follow performance KPIs vs. Growth targets

· Define SKUs plan & support the definition of the collections in collaboration with the product managers

· Consolidate & update forecast & RID in collaboration with supply & finance

2) Be the ambassador of the global product strategy towards markets and the voice of the markets towards global:

You are the gate keeper of the strategy communication & implementation within markets and help define local product assortment.

Merchandising strategy & guidelines:

· Consolidate markets feedbacks & needs based on hindsights data

· Ensure the communication of markets needs & priorities towards the Xfunctional team

· Define assortment guidelines (size, category...) for each region following consumer specificities & budget constraints

· Supervise & collaborate with the sales team to tackle specific channel needs / collection tiering

3) Go to market:

· Ensure the understanding of the global product strategy and support its implementation through efficient sell in tools

· Plan, animate & ensure regions overlap from a products POV & from a GTM tools POV

· Consolidate markets feedback to influence future collection

· Build, in collaboration with product managers, all the collection presentation tools (collection boards, PPT for key milestones):