Social Media Team Lead Hub Europe du Sud H/F Ubisoft

In this role, you will :

- Manage a team of social media and of a regional creative manager in the different countries of the region (France, Italy, Spain) : definition of roles, onboarding, monitoring of performance and evolutions.
- Identify social opportunities, definition of a local tone of voice and an editorial strategy for Ubisoft channels (FB, IG, X, TikTok) and various games channels (including AC and R6) in order to bring proximity with audiences and optimize reach & engagement.
- Define strategies and tactics to promote game's pulse points on social media (launch, seasons, updates, etc...).
- Ensure synergies with other verticals in and outside the hub: content creators, advocacy, PR.
- Guarantee follow-up of the Social Media process defined by central teams and publishing of content provided by Central teams.
- Monitor performance of the content through quantitative KPIs as defined by always-on program and through qualitative overview, share feedback & suggestions to central teams and optimize local strategy accordingly.
- Share feedback to central teams to improve overall efficiency (Tools, process, tagging, distributed global content, etc).
- Own management of external agencies and /or of a freelances network.
- Management of a local social budget and reporting to central Social Media teams and to Finance.
- Be the primary operational contact for 1st party partnerships and amplification opportunities on social media
- Be the main contact to initiate and follow local strategic partnerships on social media

The main KPIs of the team will be the following :

- Impressions (global and local)
- Impressions per post
- Percentage of positive comments
- Global Content Adoption Rate