Product Marketing Manager H/F Equipaj.

Company Context
Our client is a fast-scaling, international B2C digital company operating in a highly competitive, performance-driven environment within the investment and trading space.

The Role

The Product Marketing Manager is the driving force behind how products are positioned, messaged, and brought to market.

Reporting to the Head of GTM, you ensure the right story reaches the right audience at the right time.

- Product teams own the what and the why.
- You own how we tell the world.

You translate product value into compelling market narratives and coordinate cross-functional execution so launches land with impact.

This role covers both:

- Established core products
- New product launches

Your mandate: Make sure the market clearly understands why our products matter.

Core Responsibilities

1 Positioning, Messaging & Value Proposition (Primary Mandate)

- Own and continuously refine product positioning and value propositions across the portfolio
- Develop messaging frameworks translating product capabilities into customer-relevant language
- Ensure narrative consistency across all channels and touchpoints (website, email, campaigns, sales enablement)
- Be the final authority on how we talk about our products - the go-to person when teams need to get the story right

2 Go-To-Market Strategy & Coordination

- Own end-to-end GTM plans for new product launches and major feature releases
- Define launch tiers (full push vs. lightweight rollout)
- Coordinate timelines across marketing execution, compliance, and sales
- Produce high-quality marketing briefs enabling execution teams to build campaigns, content, and creative
- Run post-launch reviews to assess performance and feed learnings back into the process

3 Competitive & Market Intelligence

- Monitor competitor positioning, messaging, pricing, and launches
- Maintain a living competitive intelligence resource accessible to Product and Marketing teams
- Identify differentiation opportunities
- Proactively flag market shifts impacting positioning

4 Customer Insight (Input, Not Ownership)

- Partner with Product and Research to interpret customer feedback, behavioral data, and market signals
- Use insights to pressure-test positioning and messaging (not to define the product roadmap)
- Bring the customer perspective into GTM planning:
- Who are we targeting?
- What do they care about?
- What language resonates?

What This Role Is Not

To set clear expectations:

Not a Product Manager

You collaborate closely with Product but do not own:

- Roadmap
- Feature prioritisation
- Product strategy

You inform these conversations with market and competitive context.

Not a Campaign Manager

You define the narrative and the brief.
Execution teams build and run the campaigns.

Your Core Value

You are the connective tissue between:

- Product building the right thing
- Marketing telling the right story

This is where you add the most value - and where you will be measured.

How Success Is Measured

- Positioning clarity: Can every team articulate what our products do and why they matter - consistently?
- Launch effectiveness: Are GTM launches coordinated, on-time, and hitting targets?
- Messaging performance: Are we seeing measurable improvements in conversion, engagement, or comprehension after messaging refreshes?
- Stakeholder confidence: Do Product and Marketing teams trust this role as a bridge - not a bottleneck or duplication?