Category Manager Off-Trade H/F Bacardi Martini

YOUR OPPORTUNITY

YOUR RESPONSABILITIES :

In this role you will be accountable to manage Off-Trade related programs and execute them focusing in French off trade customers. You will be in charge to develop customers preference for our brand portfolio, working in partnership with the KAM.

Your knowledge of the shoppers' insights and your customer focus will be key to succeed in this role. Your ability to manage multiple projects at any given time will be key, as will be your comfort in working seamlessly within the matrix, in particular with the Customer Marketing team, Consumer Marketing and Commercial teams.

- You will build and develop best in class Category Development capabilities for your customers that will enable us to win market share.

* You will deliver with excellence the key customers meetings: Revue de marché & d'innovation, Reco d'assortiment, Revue merchandising etc..

- You will be responsible for identifying categorial development opportunities for your customers. - You will analyze the performance of Bacardi at your customers and provide recommendations to meet share of market target with a strong focus on promotional activities

- You will be the local expert on Purchasers across the Off-Trade and how their needs and decisions shape category choice and brand choice across channel segments.

* You will ensure sales field team has all the tools they need to deliver perfect execution in your customer shops In this role, you will primarily be based in Saint-Denis' office where you will be working with multifunctional team colleagues. By September 2026, the office will move to Paris 9th closed to St-Lazare

DRIVE RESULTS & EXCELLENCE IN EXECUTION

- Provide local purchaser-specific insights to inform customer review meetings and commercial propositions.

- Build and manage specific Customer Engagement programs, including but not limited to category Management initiatives, categorial purchaser marketing programs, etc.

- Organize and manage customer-facing meetings in partnership with the KAM.

- Apply the category range and space management methodology that informs the Picture of Succes and drive effective implementation (AVQPAP)

- Develop on-going Account Manager content (Inspiration decks, provide sell in decks on specific Off-Trade activation).

- Share, steal' and re-apply activation ideas and executions from other markets where relevant programs and plans exist

- Provide reports to the business on the customer performance

DEVELOP TALENT AND CAPABILITY

- Together with Commercial Development, own and embed Category Development capabilities to build the organization's capacity to deliver year on year value growth.

- Build a learning organization by creating a share, steal and reapply culture that systematically builds a database of Category Development best practices that feed into the Cluster.

- Work closely with Marketing team to understand brand performance and build acceleration plans. BE PART OF A WINNING TEAM

- Help build a sense of community across the Category Development team (off + on-trade) and sales team

- Set an inspiring vision and align the team behind challenging targets while creating a passion for winning

- Engage in a culture of excellence in execution that recognizes and rewards high performance

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

To be successful in this role you will have/be:

- Commercial skills gained through hands on Commercial roles in Off-Trade / Or experience at retailers (chef de rayon, buyers etc..)

- At least 2-3 years of experience in roles related to understanding customer and channel dynamics

- Experience in analysing data and producing actionable insights ideally on NIELSEN IQ

- Experience with Project Management

- Proficiency in English language skills

*Team Spirit

The following experiences are preferred:

- Sales / Marketing experience

- Experience within one or more companies that have an established reputation for shopper marketing excellence

- Fluent in French

PERSONAL QUALITIES

Living our Values and demonstrating high Learning Agility will be fundamental not only for success in this role, but also, for potential growth to other roles across Bacardi in the future. We have a clearly defined Leadership Excellence framework.

leadership agility

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

- Belonging: You have a strong capacity to create a culture of Belonging', where people feel appreciated for who they are, what they do, and who they can become
- Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
- People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
- Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
- Mental Agility:You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you're presented with
- Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.