Segment Owner - Self-Serve H/F Alan

You. Better. With Alan.

Alan is building a vertically integrated health partner that unites insurance and smart healthcare delivery into one seamless system. Our vision is to make prevention the new norm of care for all.

Our mission: Help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment.

By connecting all aspects of care (private, public, and direct to consumer) we create the most member-centric healthcare experience, reducing claims costs while generating new monetization opportunities.

We partner with tens of thousands of companies across France , Spain , Belgium , and Canada , serving over a million members.

How we work: our Leadership Principles

- Mission is the Boss - We think long-term and are methodical optimists who take risks, seeking our mission's success above all else.
- Distributed Ownership - Accountable enlightened despots: everyone owns their decisions and results.
- Radical Transparency - All information is accessible and written-first, so everyone can make the best decisions asynchronously.
- Always Growing - Direct, positive, and caring feedback, combined with self-growth ownership.

The Segment Owner job

Our self-serve business is a strategic acquisition channel and serves small companies, freelancers and retirees.

Self-serve segment owners are accountable for one of the segments. This is a highly strategic role, responsible for defining and executing the complete go-to-market strategy for the segment.

We are currently recruiting for our small companies segment.

Your missions

Strategic planning & execution

- Segment strategy: identify growth bottlenecks and new market opportunities, identify priority areas for both short-term (weekly/monthly/quarterly) and long-term (2-3 year) horizons
- Target setting: set bottom-up targets
- Performance monitoring: deliver weekly segment performance updates including target achievement, ARR, churn and gross profit metrics

Product marketing & channel enablement

- Market intelligence: provide deep insights on customer personas, market dynamics, pain points and customer needs
- Maintain a continuous customer pulse through regular customer interviews and Sales call reviews to inform hypotheses and prioritization
- Value proposition: craft a differentiated positioning and competitive advantages to accelerate customer acquisition
- Proactively empower channel owners across paid advertising, SEO, partnerships and referral programs
- Evaluate and provide feedback on channel proposals and initiatives
- Act as an accelerator for channel owners, providing rapid deep-dive support (e.g., SEA optimization, conversion analysis...), as well as building and deploying segment-specific assets (email campaigns, landing pages, lead magnet...)

Product & Data

- Surface segment-specific feature requirements and tracking/analytics needs

- Continuously improve performance dashboards, leveraging AI & Data team assistance
- Contribute to cross-functional topics (e.g., legal setup considerations, guarantee/renewal inputs) and partner with business stakeholders to ensure segment profitability.

Is it you we're looking for?

You may be a great fit at Alan if you have/are:

- At least 5 years of experience in product marketing
- An experience in strategic business development and/or go-to-market is a plus
- Full French and English Fluency (written and spoken)
- Strong analytical skills. Comfortable building dashboards and using AI assistants for data analysis.
- Entrepreneurial & growth mindset: self-starter who thrives in a fast-moving environment
- Exposure to pricing/packaging and unit economics; ability to reason about profitability.
- Collaborative and able to influence cross-functional teams
- Experience working with small business and individual customer segments is a plus

For this opportunity, we are aiming to hire within the D-F of our salary grid.

At Alan, we believe that being in good health is a basic need, and it starts with our employees. This is why Alaners are provided with a stimulating environment and perks ensuring they are happy, efficient and spend only high-quality time with co-workers.

Therefore, we offer:

- Fair rewards. Generous equity packages complement your base salary, for permanent contracts only.
- Flexible Office. Amazing office space at our HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship, we want you to live where you're the happiest.
- All the tools you need. Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones.
- Flexible vacation policy and flexible working hours. Organize your time as you wish.
- Delightful healthcare insurance: Extremely comprehensive health insurance - 100% for you and your children, 90-100% for partners depending on your country (permanent contracts only).
- Transport. Country-specific commuter benefits.
- Learning & Training opportunities. A highly flexible Training policy free books and budget to attend and speak at conferences if the opportunity arises.
- Personal growth through coaching: At Alan, coaching isn't just a perk - it's core to who we are. Every Alaner is paired with a dedicated coach from day one, who helps maximize their impact, nurture engagement, and navigate Alan's values to develop their full potential. .
- Parental leave. Extended parental leave for all new parents, for permanent contracts only.

Important note: we hire people, not roles.

If you're excited about this opportunity but don't check every box, we'd love to hear from you. Everyone, no matter how underrepresented, should feel free to apply as it can only bring learnings or success.

If you identify yourself as a woman: Did you know that research shows women often apply only when meeting 100% of requirements?

Remember, this is just a guide, not a checklist.

We'll be thrilled to receive your application!

Check out our and pages, as well as our , and for more info.