Mobile Application Specialist - Spécialiste de l'Application Mobile CDD H/F Europcar France

Qualifications and Skills:

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Proven experience in digital marketing, with a focus on mobile app marketing in the mobility or related industry.
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Proficiency in ASO techniques, UA strategies, and working knowledge of MMPs within the context of mobility services.
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Strong analytical skills with the ability to derive insights from data relevant to Europcar Mobility Group's business.
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Experience in CRM strategy development and execution, considering the unique customer journey in the mobility sector.
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Knowledge of subscription optimization and A/B testing methodologies adapted to Europcar Mobility's offerings.
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Proficient in creating and interpreting analytical graphs and reports specific to mobility services.
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Excellent communication skills with the ability to convey complex concepts effectively in the mobility context.

Education and Experience:

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Masteer's degree in Marketing, Business, or a related field.
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3+ years of experience in digital marketing, preferably in mobile app marketing for mobility services.
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Familiarity with the latest trends and updates in app stores and digital marketing platforms relevant to the mobility industry.

Personal Attributes:

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Detail-oriented with a passion for data-driven decision-making.
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Proactive problem solver with a creative mindset adapted to the mobility sector.
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Ability to work collaboratively in a cross-functional team environment within the mobility ecosystem.
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Strong organizational and project management skills in the context of mobility services.
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Adaptable and able to thrive in a fast-paced, dynamic work environment within the Europcar Mobility Group context.

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Europcar Mobility Group is a global mobility player, with 75 years of mobility services expertise and a
leading position in Europe. We help to change the way you move is what we stand for and brings us
together. More than ever, we are committed to delivering simple, seamless, innovative solutions that
make mobility easy, enjoyable and increasingly eco-friendly. To do this, we offer to individuals and
businesses a wide range of car and van rental services, be it for a few hours, a few days, a week, a
month or more, on-demand or on subscription, relying on a fleet of more than 250.000 vehicles,
equipped with the latest engines including an increasing share of electric vehicles. Our brands address
differentiated needs, use cases and expectations: Europcar® - a global leader of car rental and light
commercial vehicle rental, Goldcar® - a frontrunner at providing low-cost car rental services in Europe,
and Fox-Rent-A-Car®, one of the main players in the car rental market in the US, with a Value for
money positioning. The Group also operates the myEuropcar platform for vehicle subscription, and
Europcar on Demand, a roundtrip car-sharing service present in key cities in Europe. Customers'
satisfaction is at the heart of the Group's ambition and that of our more than 8,000 employees,
everywhere we deliver our mobility solutions, thanks to a strong network in over 130 countries
(including 16 wholly owned subsidiaries completed by franchisees and alliance partners).

At Europcar Mobility Group, our purpose is to help to change the way you move. We are guided by our
core values: We are happy to help, We embrace change, We take responsibility, We act with respect
and We move as one. Our culture is built on valuing the contribution and diversity of our team where
every individual is treated with dignity and respect. Acting with respect is at the heart of everything we
do, and we are fully committed to creating a workplace where differences are celebrated and everyone
feels empowered to contribute their unique perspectives.