Marketing & Digital Manager - Temporary Replacement or Freelance - Etam H/F Etam

We're Hiring - Marketing & Digital Manager

Temporary Replacement / Freelance

As part of a maternity leave from late February to the end of June, Groupe Etam is looking for an experienced Marketing & Digital Manager to ensure continuity during this period.

The position is available either as a 4-month replacement contract or a freelance assignment.

Your role

You will act as a key relay within the local team, with a strong focus on performance, paid traffic and digital, while supporting and leading a multidisciplinary team.

Key responsibilities:

Budget & Finance

Ownership and follow-up of marketing budgets

Global Budget Management & Reporting

- Direct collaboration with the ETAM General Manager
- Management and coaching of a team of 3 people
- Support and prioritisation across all marketing and digital pillars

Direct collaboration with the ETAM General Manager

Management and coaching of a team of 3 people

Support and prioritisation across all marketing and digital pillars

Digital & E-commerce

- Strategic and operational support for e-commerce
- Oversight of CRM and social media activities
- Ensuring alignment between channels and performance objectives

Strategic and operational support for e-commerce

Oversight of CRM and social media activities

Ensuring alignment between channels and performance objectives

Retail Marketing & Influence

- Coordination of retail marketing initiatives
- Organisation of events and collaborations with influencers

Coordination of retail marketing initiatives

Organisation of events and collaborations with influencers

Paid Traffic & Acquisition

- Management of the acquisition agency: briefs, content and messaging validation, regular touchpoints
- Daily and strategic monitoring of paid media performance
- Budget allocation, ROAS tracking and optimisation
- Strong performance- and results-driven mindset

Management of the acquisition agency: briefs, content and messaging validation, regular touchpoints

Daily and strategic monitoring of paid media performance

Budget allocation, ROAS tracking and optimisation

Strong performance- and results-driven mindset

Affiliates & Partnerships

- Management of affiliates and partners
- Monthly reviews and performance tracking

Management of affiliates and partners

Monthly reviews and performance tracking

Profile

- Proven experience in performance-driven digital marketing
- Strong expertise in paid acquisition
- Comfortable managing budgets and financial KPIs
- Hands-on, structured and autonomous profile
- Excellent communication skills in an international professional environment

Proven experience in performance-driven digital marketing

Strong expertise in paid acquisition

Comfortable managing budgets and financial KPIs

Hands-on, structured and autonomous profile

Excellent communication skills in an international professional environment

Benefits:
A flexible remote-work policy
A family-owned group with a friendly, caring culture
Exclusive perks (e.g. preferential rates on our collections)

Through its WECARE program, the Group is committed to being demanding and transparent in the design of its collections, to innovating for a more sustainable fashion industry, and to placing people-in all their diversity-at the heart of change.