Product Marketing Manager H/F Gameloft

WHAT YOU WILL BE WORKING ON

Main challenge

As a Product Marketing Manager, you will have a pivotal role in bridging the game development team and our wider marketing organization. You will be instrumental in shaping the go-to-market strategy for both exciting new game titles and our portfolio of live games. This is a unique opportunity to contribute to the success of beloved franchises and new experiences.

What it means on a daily basis

Go-to-marketstrategy(New GameLaunches) :

- Definecompellingmarketingpositioningandexecutecomprehensivelaunch plans for newgames,includingmarketanalysis,USPs,targetaudience insights,pre-order, launchday, andongoinglivemarketingstrategies.
- Manage storepublishing,collaboratewithmarketing teams (Community, PR, UA,Influencers, ASO), andcultivatestrongrelationshipswithlicensorstoensurecohesivecampaignsandsynergisticopportunities.

Live Game Marketing & Roadmap :

- Identifykey moments for livegameactivations,conceptualizeandpresent innovative marketingcampaigns,coordinatemarketing experts toexecutetheannualroadmap, andmaintainstronglicensorrelationshipsfor asset validation and collaboration.

Discount & PromotionStrategy:

- Developand manage the discountcalendaracrossall platforms, set discountrates,leveragepromotionaltools,conductA/Btesting, and monitor sales performance torecommend optimizations.

MarketIntelligence & TrendAnalysis:

- Monitorindustrytrends in gaming and marketing, andanalyzedata toextractkey insights for thegamedevelopmentteam.

Who would you be working with

You will collaborate closely with the Product Marketing Lead and cross-functional teams such as Influence, Paris studio, Insights, Finance...