Global Market And Product Management Specialist H/F CMA CGM

YOUR ROLE

The Global Market and Product Management Officer is responsible for overseeing and coordinating all marketing and product management activities for the SEA REWARD loyalty program. This role combines strategic vision, operational execution, and cross-functional collaboration to drive customer engagement, program performance, and overall growth.

WHAT ARE YOU GOING TO DO ?

Digital strategy

- Consolidate and support the digital sales team strategy
- Prepare presentations and reports for top management, highlighting key results, insights.
- Use data and analytics to monitor program performance, identify trends, and implement optimization actions to ensure continuous improvement and maximum impact.

Marketing & Communication

- Lead internal and external marketing initiatives to promote the SEA REWARD program and its benefits.
- Collaborate with cross-functional teams (digital, sales, communications, etc.) to design, plan, and execute integrated marketing campaigns.

Customer & Audience Insights

- Conduct in-depth analysis of member behavior and customer journeys to identify growth opportunities and enhance engagement.
- Translate customer insights into product evolutions for the SEA REWARD program.

Product & Customer Experience

- Continuously evolve and optimize the SEA REWARD product and related digital journeys (SpotOn journey) to improve customer experience and increase usage.
- Work closely with internal stakeholders and external partners to prioritize and implement new features.

Customer Support & Feedback Management

- Design and optimize customer support processes to ensure they are aligned with program objectives and customer expectations.
- Launch and coordinate regular internal feedback surveys (with sales, finance, customer service) to gather insights on customer interactions and program performance.

WHO ARE WE LOOKING FOR ?

- Graduate from a business school (Master's degree or equivalent), with 3-5 years of relevant experience in marketing, product management, CRM, loyalty, or a related field.
- Strong interpersonal and communication skills; you are comfortable engaging with both internal stakeholders and customers. You listen to feedback and use it to guide the evolution of the loyalty program.
- Strong analytical mindset and hands-on with data: you are able to explore customer data, identify trends, and translate insights into concrete actions that improve customer experience and program performance.
- Tech-oriented and operational: you are curious about loyalty platforms and digital tools, you test new features, and you leverage technology to create seamless, user-friendly experiences.
- Problem-solver: when a customer or stakeholder faces an issue, you actively contribute to finding creative, pragmatic solutions and strengthening long-term loyalty.
- Proficient in the Microsoft Office suite, particularly PowerPoint, with the ability to create clear, impactful presentations.
- Excellent command of English, both written and spoken; another language is a plus (optional line if relevant).

Come along on CMA CGM's adventure !