Senior Brand Manager Cardiometabolic Health H/F Lilly

The Position

We are looking for a Senior Brand Manager Cardiometabolic Health for the BeLux region.Your role encompasses marketing responsibility of our cardiometabolic health portfolio on the Belgian and Luxembourg market.You are responsible for developing, driving (being the catalyst) and executing customer/brand plans to ensure a product uptake/growth by delivering unparalleled customer experience. The role combines customer-facing activities with close collaboration at local level (with PRA, medical and sales counterparts) and at regional level (with regional marketing partners within the Cardiometabolic Health community).

The role combines a clear focus on execution of the customer/brand plan with a close collaboration at local level with marketing, digital, medical & sales counterparts. It also requires an ability to prioritize work due to the split responsibilities between several products and to be able to work independently.

Your Primary activities are

Ability to embrace an external focus:

- Within the Belgian geography, understand the cardiometabolic health market landscape, competitive development efforts and the needs at the level of the patient, caregiver, physician and payer.
- Active participation, with medical, in defining and implementing Thought Leader action plan and contacts. Being connected with the customer is a must.
- Gathering external market and customer insights to be able to tailor the cardiometabolic health community made strategy into a local Belgian strategic implementation. The overall objective = continuously better respond to customer needs.
- Collaboration with Patient Advocacy Groups (PAG's) in relation to their educational role.

Leadership to engage with Internal team:

- Local Marketing, Digital & Medical: effectively develop cross-functional relationships (meetings FtF/virtual) with all Brand team members to successfully develop and execute customer plan.
- Local Sales: capacity to engage Sales Reps using the CDM (Customer Dialogue Model: get input - enhance materials - transfer with help of brand ambassadors).
- Collaboration with Medical Shared Services, Legal and E&C: Respect for Lilly and local standards.
- Active collaboration and interaction with International / Global to implement and translate global strategies into Be/Lux reality.

Strategic Planning at Customer Level:

- Create and implement a comprehensive cross-functional business/customer plan to enable successful launches and optimization for existing cardiometabolic health products. Using the EU Therapeutic area community brand plan as a basis.
- Reassure cardiometabolic health commercialization strategies are embedded into the local plans by communication and influencing a range of stakeholders.
- Integrate customer insights to further translate the identified business objectives into Key Player Objectives, and hence into major tactics that will enable the desired customer experience.
- Integrating and optimizing the channel mix (including digital and patient activation) when defining the major tactics.
- Use market insights and analytics to assess market potential and dynamics, evaluate impact of tactics, and adapt your strategy accordingly.
- Closely monitor the budget related to the brands with the actions and strategies implemented within the team.

Tactical implementation by delivering unparalleled customer experiences:

- Make sure that implementation is focused on adding value to the customer (HCP, caregiver, patient) and measure success.
- Frequently monitor the customer plan execution and customer-facing activities to emphasize or change strategy if needed (cf. Lilly Listens customer satisfaction metrics).
- Full integration of Value Based Selling (VBS) within the creation and implementation of Sales Force material and reassure VBS continuity.
- Benchmark with colleagues from other countries to optimize/reutilize local tactics.

Desired Skills & Experience /Qualifications

- Master's degree in Marketing, Medical Sciences or Business
- Min. 5 years of experience in pharma marketing is required
- Experience in cardiometabolic health is an asset
- Experience in Primary Care is a plus
- You have a high level of enthusiasm for pharmaceutical marketing and a clear customer-oriented/end-user vision
- You have the ambition to learn and to excel
- You are flexible and can adapt to changing priorities
- You have a strong focus on your priorities and can deliver on time
- Ability to solve problems and manage complexity
- Strong project management skills
- Ability to lead several projects at same time (prioritization)
- Knowledge about channel mix options and knowing e-channel alternatives
- Ability to work independently in a cross functional environment
- Your leadership unites teams, influences key decisions, and builds positive momentum.
- You are a team player with strong interpersonal and communication skills
- You are fluent in English, French and Dutch
- You have a good knowledge of MS Office

Why would I join TEAM Lilly?

Do you like to:

- Work in an exciting culture, based on respect for people, striving for excellence and high integrity
- Work in an environment based on collaboration and team spirit
- Be part of a continuous innovating company
- Invest in your personal development
- Have a high level of autonomy in your daily activities
- Have a flexible working environment (e.g. homeworking, ...)

Then you should definitely join us!

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