Internship - Assistant Brand Manager France M - July 2026 H/F Bel

**WANTED**

Internship - Assistant Brand Manager France (M/F)
*6-month internship starting in July 2026**

You may have already enjoyed our products-maybe without even realizing it!

Bel is a major player in the food sector, offering a wide range of quality dairy, fruit, or plant-based products, and is one of the world leaders in branded cheeses. Its portfolio includes international flagship brands such as The Laughing Cow®, Kiri®, Babybel®, Boursin®, Pom'Potes®, GoGo squeeZ®, and around thirty local brands. In 2024, Bel achieved a turnover of €3.74 billion.

BEL'UP YOUR CAREER - Your marketing internship starts here!

Are you looking for a 6-month marketing internship in the food industry starting in July 2026?
Apply now and join us on February 12th at our recruitment event at our offices-a unique opportunity to discover Bel and the internship experience we offer!

What's on the agenda?

- Discover Bel and our Bel'ievers program: learn about the environment we offer, our mentorship, and the many events that will shape your adventure with us.
- Get inspired by our former interns' journeys: a great way to imagine your own career path!
- Connect with our current interns and apprentices around our iconic brands.
- Meet your future manager: the perfect time to ask questions and gain deeper insight into the role's challenges and ambitions.

Joining the Bel adventure means joining an international group with strong values. You'll be empowered to develop your skills, take the initiative, and make a difference.
Interested? Apply now for a chance to attend this unique event.
It's your moment-don't miss out!

#IWorkForAllForGood

Bel is committed to an inclusive workplace and welcomes all candidates as part of our ongoing and sustainable disability policy.

YOUR MISSIONS

Within the Bel France Marketing Department, you'll report to the Product Manager for one of our core brands: The Laughing Cow®, Kiri®, Mini Babybel®, or Apéricube®. After training on our tools and methodologies, you will quickly take on responsibility across a range of product management missions.

(4 positions available)

Qualitative and quantitative analysis & reporting:

- Monthly market analysis and tracking brand and competitor performance through distributor (Iri) and consumer panels (Nielsen)
- Competitive, trend, and consumer monitoring
- Analysis and evaluation of brand activities (promotions, new product launches, media campaigns, etc.)
- Ad hoc analyses

Brand and annual communication plan management:

- Contributing to innovation and product renovation projects
- Supporting packaging development and promotional operations in close collaboration with agencies (briefs, feedback)
- Managing the brand's digital activation (social media, influencers, website) with our digital team
- Developing sales tools (sales pitches, etc.)

You will also contribute to specific projects depending on your assigned brand:

- Kiri: Manage and animate the digital communication program - social media, influencer partnerships, performance tracking, and recommendations.
- Apéricube: Contribute to developing new Apéricube flavors - tastings, packaging development, and close collaboration with the R&D team.
- The Laughing Cow: Manage and organize partnerships - e.g., Tour de France.
- Babybel: Support the rollout of the partnership with the French Handball Federation (FFH) - oversee operations at various touchpoints (game events, contests, etc.), collaborate with internal and external teams, provide recommendations, and monitor performance.

YOUR PROFILE

You are a gap year or final year student with initial experience in marketing (internship, assistant product manager). You're known for your rigor and motivation. Creative and proactive, you want to work with strong brands that are leaders in their categories.

WHAT BEL OFFERS YOU EXTRA

- Compensation between €1,250 and €1,350 gross, depending on your level of studies
- 65% reimbursement of monthly public transport pass
- Six months within a dynamic team committed to your growth
- Personalized HR support throughout your internship
- Access to the company restaurant
- Access to our internal shop: Bel and Materne By Bel products
- Campus events for young talents (career workshops, afterworks, conferences, etc.)

What about my development?

More than a degree, we're looking for personalities in sync with our mindset.
Worried about spending your internship making photocopies or coffee? Not here! At Bel, you'll be given responsibility and will quickly gain autonomy in your missions.Caring is our motto! We foster close relationships between managers and interns. We celebrate successes, and mistakes are accepted! We believe that work and PLEASURE go hand in hand. Enthusiasm and optimism are our baseline. Join us and see for yourself.

Apply now and become part of the Bel'ievers community!

CONTACT

If you're interested in this position, we invite you to click the Apply button now and title your attachments in the format "First Name Last Name".

Internship based in the Île-de-France region, Department 92.