Senior Product Marketing Manager H/F Shippeo

About the role :

Reporting to the Head of Product Marketing, you will be the strategic architect of Shippeo's market presence. You will drive GTM strategy, own product launches and act as the voice of the market within the company. This is a high-influence role sitting at the intersection of Product, Sales, and Marketing, owning how our products are understood, valued, packaged and sold.

Please note: While ideally based in London or Paris, we are open to considering applicants based further afield

As we operate internationally, we kindly request all candidates to submit their CV in English. Unfortunately, applications submitted in any other language will not be considered.

Contract Type: Full-time

Function: Product Marketing Manager

Core competencies & technical skills

1. Strategic GTM orchestration

- GTM strategy leadership: Mastery of the end-to-end GTM strategy, from defining target audiences, value propositions and packaging, to post-launch commercial impact reporting.
- Operational integration: Ability to partner with RevOps to hard-code GTM strategies into business systems and processes.
- Differentiated positioning: Ability to define a product's unique "right to win" aligned to customer needs and competitive realities.

2. Market intelligence & analysis

- Competitive intelligence: Expert-level ability to conduct research and surface opportunities/threats across segments, verticals, and use cases.
- Customer insights: Skill in mapping complex buying journeys and distilling customer needs into actionable product roadmap inputs.
- Data-driven decision making: Mastery of analyzing market trends, customer behavior, and product performance to iterate on strategy.

3. Narrative design & storytelling

- Technical translation: A talent for turning complex, technical SaaS features into human-centric language that resonates with different persona groups
- Content architecture: Ability to build high-impact enablement programmes and assets (pitch decks, battlecards, demos, and talk tracks) that ensure sales consistency and confidence.
- Marketing activation: Work with broader Marketing teams to build programmes that bring the product story to life in the market.

4. Performance measurement

- Impact reporting: Ability to define, track, and report on KPIs that prove the commercial success of product marketing initiatives.

5. Cross-Functional Influence

- Stakeholder management: Ability to lead and unite Product, Sales, and Marketing teams around a shared vision and common goals.
- Strategic influence: Skill in influencing product, pricing and commercial decisions by presenting compelling market data and customer feedback leadership

Success Indicators

- Conversion rates: You will measurably improve conversion rates through the funnel.
- Strategic clarity: You will become the "go-to" expert for who Shippeo targets, how we show up and win in the market.
- Market insight: You deliver market insight that influences product, pricing and commercial decisions.
- Differentiated positioning: You establish clear, differentiated positioning that drives adoption and revenue impact.
- Consistent narrative: We show up externally with a confident, coherent narrative across all channels,from the website to sales motions.