Head Of Creative Campaign Operations H/F Ubisoft

We are looking for a strategic and operational leader to build, lead, and scale our Campaign Content Hub. This team ensures that global marketing campaigns are not only effectively adapted, reformatted, and localized into impactful creative, but also optimized for performance across channels & markets.

The Lead will mainly oversee four main pillars:
- Content Standards Governance - defining and implementing global content standards, best practices, and performance frameworks.
- Campaign Program Management- ensuring a seamless delivery of marketing campaign operations.
- Creative Project Management & Localization- owning creative transformation briefs and orchestrating creative production (internal and external).
- In-house Creative Studio- a nimble creative team adapting static and video assets for multi-market use.

In addition, this role will oversee a dedicated PMOfunction to drive consistency, efficiency, and operational excellence across the team.

Key Responsibilities

Leadership & Vision

- Act as a change leader, fostering a culture that values operational discipline, shared standards, and collective accountability for creative delivery excellence & content performance.
- Build and lead a high-performing, cross-functional teamresponsible for campaign orchestration, creative adaptation, reformatting, and localization of marketing assets.
- Partner with Franchise leadsto align creative deliveries with global campaign timelines and performance goals.
- Serve as the senior escalation pointfor Creative House, Core Services (+ HQ when needed.)

Content Performance & Best Practices

- Establish and enforce content governance frameworks, including format, channel-specific tone and guidelines...
- Develop and implement best practices for content production and distribution, ensuring consistency, scalability, and quality across markets.
- Champion data-driven content optimization, leveraging performance insights to help Marketing teams refine creative outputs and distribution strategies.

Operational Excellence

- Establish scalable processesfor briefing, production, localization, and delivery of marketing assets across channels (paid media, CRM, social, owned...).
- Champion continuous improvementin creative operations, resource allocation, and cross-functional collaboration.
- Define and track success metrics: on-time delivery, cost efficiency, creative quality, stakeholder satisfaction and content performance KPIs...

Team Management

- Manage and coach the leads of each functional area (to be finalized) based on the core pillars:
- Content Standards Governance - knowledge-sharing, performance framework & compliance
- Campaign Program Management- franchise campaign delivery owners.
- Creative Project Management & Localization- cross-channel production and adaptation.
- Creative Studio- internal creative resource team.
- PMO- staffing models, capacity planning, and workforce management.
- Foster a collaborative cultureacross internal teams and external creative partners/agencies.

Cross-Functional Collaboration

- Act as a strategic bridgebetween Creative Houses, Core Services (Paid Media, CRM, Shopper, etc.), and Creative Operations to ensure seamless end-to-end campaign delivery.
- Ensure that business priorities are efficiently translated into executable creative workflows across franchises and channels.
- Build structures and routines that optimize coordinationbetween Campaign Program Managers and Creative Project Managers for on-time, on-brief delivery.

Change Management & Adoption

- Lead the transformation toward a centralized creative operations model, embedding new processes, roles, and ways of working across marketing and creative teams.
- Drive adoption and accountabilityfor standardized workflows, tooling, and governance frameworks.
- Monitor adoption and performance metrics, identifying barriers and leading course-correction initiatives to reinforce process compliance and operational efficiency.

Technology & Tooling Enablement

- Partner with IT and other internal tech teams, to evaluate, pilot, and industrialize innovative solutions for content creation, storage, planning, and management (automation tools, generative AI, dynamic creative optimization, asset tagging, metadata automation, etc.).
- Oversee the tooling budgetand investment priorities, aligning spending with operational efficiency and user adoption.
- Champion a culture of innovation and responsible AI adoption, ensuring teams are trained, empowered, and confident using new tools and workflows.