Market Insights Analyst La Defense Fr H/F Amcor

Position Job Title: Market Insights Analyst

BG and BU: Amcor Flexibles Europe Middle East and Africa (AFEMEA)

Function: Marketing Communications & Market Insights team

Sub-Function: Market Insights

Location: La Défense (Colombes), France

Line Manager's Job Title: Market Insights Manager

Advertising Legal Entity: Amcor Group GmbH, Zurich/Switzerland

Work contract Legal Entity: Contract will be issued accordingly with legal requirements and legal entity of the hiring country

Contract Type: Permanent

Job Purpose

Provide analytical support and evaluate market insights in order to identify actionable strategic opportunities on where to play across multiple AFEMEA's categories (dairy, snacks and confectionery, pet food, coffee, home and personal care, healthcare, etc) and key stakeholders

Job Dimensions

- Execute market/opportunity analysis and create compelling presentations to engage and influence key stake holders

- Contribute to AFEMEA's strategic plan process

- Support the development of market intelligence capabilities

Key Accountabilities

Generation of market insights

- Consolidate market intelligence (collecting, structuring and analysing data) to build actionable market & customer insights, working with sales, marketing and R&D

- Lead ad-hoc research projects with external agencies on strategic topics: eCommerce, sustainability e.g.

- Design tailored consumer surveys, analysing data and turning insights into story-telling presentations

- Monitor market, consumers and competition trends to highlight where to play opportunities for Amcor applications

- Support marketing and sales teams for category reviews and strategic plans

- Build consensus among cross-functional teams and support decision making. Prepare and present findings to all relevant parties in a structured way

- Present market insights internally and externally (e.g. sales meetings, marketing sharing sessions, customer calls)

Structuring, collection and management of market and competitor data

- Definition of data structure and outputs, tool(s) design/requirements

- Roadmap for tool(s) implementation and data build-up

- Management data collection

- Qualitative data review and validation

- Implementation of ongoing processes for regular maintenance

Management of external data sources

- Identification and validation of data sources

- Central overview and prioritization of available data sources

- Management of relationships with central data providers, coordination of internal parties,

Communications

- Ongoing communication of market trends and competitor news to all relevant stakeholders

- Presentations during sales meetings, marketing sessions, customer calls

Qualifications/Requirements

- 2-3 years of experience in a market intelligence function

- Strong conceptual and analytical skills, attention to details

- Communication and presentation skills across wide range of audiences

- Demonstrated ability to synthesize recommendations from vast and not always aligned data sets

- Strong project management and ability to drive execution of plans in a highly complex matrix environment

- Comfortable with multi-cultural team, operating effectively with people at all levels and across all functions of the organization, building and maintaining relationship

- Fluent English. Additional European languages (e.g. French, German, Spanish) are a plus

- Experience in an agency is a plus

- Packaging experience is useful but not a prerequisite