Paid Acquisition Specialist - Senior H/F Equipaj

Paid Acquisition Specialist - ~€50k base salary (no variable)

We are supporting one of our clients - a fast-growing European fintech scale-up - in hiring a Paid Acquisition Specialist to strengthen their Growth Marketing team.

You will join a team of two, with a major challenge: internalizing acquisition activities previously handled by agencies, in the context of strong company growth.

This role sits at the intersection of marketing, analytics, and technology. You'll run large-scale multi-channel campaigns and build advanced measurement frameworks to optimize acquisition across several European markets.

Annual media budget managed: €5M

Responsibilities

40% - Channel Management

- Manage and optimize paid acquisition campaigns across Google Ads (40% of budget), DV360 (40%), Meta, and emerging channels (20%).
- Optimize key performance metrics: CPA, ROAS, conversion volume, LTV.
- Support multi-market operations across France, Spain, Italy, Germany, and Sweden.

40% - Analytics

- Build and maintain full-funnel performance dashboards (Looker, Tableau, Data Studio).
- Conduct deep-dive analyses to identify optimization opportunities and scale successful strategies.
- Develop attribution models and multi-touch measurement frameworks.
- Collaborate with Finance and Data teams on budget modeling and performance forecasting.
- Operate within platform and market constraints while maximizing performance.

20% - Tracking & Measurement

- Implement and manage tracking infrastructure via Google Tag Manager (pixels, events, conversion tracking).
- Ensure reliable and compliant tracking across all channels and markets.
- Work closely with Analytics to ensure data integrity for reporting and optimization.