Responsable Marketing France - Fintech H/F Equipaj

Client : International B2C Fintech

Reports to: Head of Strategy & GTM
Salary: ~€90K
Annual Marketing Budget: ~€5M
Team Management: 2 juniors
Acquisition Mix Today: 50% offline / 50% online evolving toward 70% online / 30% offline

Role Purpose

Drive the strategy, launch, and day-to-day performance of all marketing initiatives in the French market.
You will own the local marketing P&L, oversee the full media mix, manage agencies and internal stakeholders, and lead the French marketing team-ensuring campaigns deliver measurable growth, on time and on budget.

What You'll Do

1) Market Activation & Campaign Execution

- Translate the global brand strategy into a localized, compliant, and effective plan for France.
- Build and operationalize campaign launch roadmaps (assets, media activation, PR/earned, measurement, contingencies).
- Align cross-functional stakeholders (Product, PR/Comms, Sales, Legal/Compliance, Analytics) to keep execution smooth and risk-free.

2) Media Strategy & Optimization

- Define and optimize the French media mix to deliver awareness, consideration, traffic, and acquisition targets.
- Run weekly optimizations (audiences, flighting, creative rotation, budget reallocation).
- Manage a broad channel portfolio: TV/AV, streaming/video, OOH, influencers, digital brand, performance marketing, and press.

3) Team, Agency & Partner Leadership

- Manage and coach the two junior members of the French marketing team.
- Lead daily interactions with creative, media, and influencer agencies: briefing, scope definition, SLAs, QA, approvals.
- Provide partners with clear guardrails, updated assets, and timely access to product/app changes.

4) Measurement & Performance

- Define a KPI framework spanning brand and acquisition: awareness, consideration, GRPs/TRPs, reach/frequency, traffic, leads, CAC/CPA.
- Partner with Analytics on MMM, experimentation, baselines, and weekly performance reviews with clear action steps.
- Maintain tight alignment with Performance Marketing to avoid cannibalization and maximize ROI.

5) Governance, Budget & Executional Excellence

- Own the France marketing budget (~€5M), monthly forecasting, vendor tracking, POs, and invoicing.
- Negotiate agency contracts and commercial terms.
- Run structured operating rhythms (weekly syncs, monthly/quarterly business reviews, decision-ready dashboards).