Internship Digital Product Marketing Lead H/F Saint Gobain

Pourquoi a-t-on besoin de vous ?

This position is open to both French and English speakers.

Opex Digital is seeking a Product Marketing Intern to create a full-fledged Marketing Strategy.

Namely, the Product Team is aiming to sharply increase user engagement, customer satisfaction and, in turn, drive significant adoption of our platform into day-to-day manufacturing operations.

This role places you directly alongside the MDH Product Manager as a key contributor to this ambitious growth strategy, working in close collaboration with all major stakeholders: product team, business sponsors, digital ambassadors, field users, IT teams, and more.

Reporting to the Product Manager, your responsibilities will include:

Digital Marketing

Analyze user behavior and engagement to drive the adoption strategy:

Monitor and improve measurement of user adoption, engagement, and activity
Enhance user feedback collection (forms, comments, etc.)
Improve analysis to understand user behavior: RFM, churn, etc.
Propose actions to boost adoption and user satisfaction

Conduct Segmentation & Persona Mapping to target marketing Strategy

Identify key user groups: operators, supervisors, plant managers, etc.
Tailor messaging and value propositions per persona

Drive Evangelism & Leadership Buy-In

Gather & promote executive endorsements and success stories from key users
Federate a site-level MDH Champions network to promote adoption locally
Use gamification to drive user engagement

Enable natural user Onboarding & Training journeys

Design interactive onboarding flows in the apps (tooltips, walkthroughs).
Set up live webinars and Q&A sessions with product owners and users.
Design site-specific training packs for local deployment teams.

Conduct market research to inform the product roadmap:

Identify internal Group solutions and foster exchanges between product teams
Benchmark market solutions to effectively assess the platform's relevance

Communication

Strengthen Branding & Visual Identity

Create a cohesive brand: logo, color scheme, taglines
Promote a consistent visual identity across all materials to build recognition
Create a Product Website to group all resources : intro, guides, FAQs, news...

Set up multichannel communication and planned content management:

Leverage internal social networks for updates, polls, etc...
Manage a monthly product newsletter with new features, success stories....
Maintain a product news blog with full-length content

Establish continuous user interaction

Community Management: prepare meetings and client workshops
Coordinate Improvement Requests : feature voting, client exchanges
Propose new modes of engagements with users to increase satisfaction

Ce poste est-il fait pour vous ?

Education - Typical Backgrounds

Business curriculum emphasizing innovation management or digital transformation topics
Engineering school emphasizing digital & communication
IT curriculum emphasizing product management & marketing

Valued Experience, Knowledge & Technical Skills

Advanced proficiency in written and spoken English (90% of interactions are in English)
Experience and/or strong interest in digital product marketing and communication
Proficiency in Office 365 tools

Personal Skills & Attributes

Adaptability to multicultural environments
Analytical and interpretive skills
Listening skills and interpersonal sensitivity
Strong content writing skills
Rigor and organizational ability

Pour être sûr de ne rien oublier

Contract: Internship

Start Date: January 2026

Duration: 3 to 6 months

Location: Based at Tour Saint-Gobain - Paris La Défense

On vous en dit plus sur nous

Worldwide leader in light and sustainable construction, Saint-Gobain is present in 75 countries with more than 166,000 employees. Saint-Gobain designs, manufactures and distributes materials and services for the construction and industrial markets. These solutions are found everywhere in our living places and our daily life: in buildings, transportation, infrastructure and in many industrial applications. They provide comfort, performance and sustainability while meeting the challenges of the decarbonization of the world of construction and industry, the preservation of resources and rapid urbanization.

The Technology and Industrial Performance (TIP) Department is the Group Center of Expertise for industrial excellence, typically in charge of the industrial performance roadmap, standards and benchmarking, R&D programs for construction, strategic investments, regional capacity allocation, excellence programs, etc.

Among its core missions, TIP drives a Group-wide push to digitalize its manufacturing processes. One such key initiative is the Manufacturing Digital Hub (MDH). The MDH is a digital platform geared towards operational excellence, offering digital tools serving 2 main purposes: helping frontline teams coordinate their activities on the shop floor, and helping managers drive continuous improvement for their industrial sites. Supported by a team of 85 people, the MDH currently serves 10,000 users across 800 industrial sites worldwide, with ambitious growth targets of reaching 50,000 users.

To scale effectively, the MDH must evolve into a full-fledged enterprise product with a strong identity, premium user experience, and high-quality service.