Loyalty Program Manager H/F Valeo

Your responsibilities

Strategy & Vision

- Define and evolve the long-term vision of the Valeo Specialist Club in alignment with Valeo Service's customer strategy.
- Drive program innovation (e.g., tiering evolution, benefits structure, mechanic personas) based on customer insights, competitor analysis, and market trends.
- Ensure transversal links with the other digital products, services and initiatives oriented towards workshops, in a view to offer them a full and centralized experience with Valeo Service brand
- Partner with BUs and regional teams to localize and scale the program, ensuring relevance across countries and networks.

Animation Mechanics & Member Engagement

- Define the overall animation logic of the program: frequency, triggers, gamification, bonuses, and seasonality (e.g., double points periods, contests, milestones).
- Collaborate with the Marketing Activation Manager to plan, monitor, and optimize multi-channel campaigns that engage mechanics across segments and tiers.
- Develop personalized member journeys and lifecycle-based activations for the Valeo Specialist Club (e.g., onboarding boosters, re-engagement actions, VIP recognition). Ensure these journeys integrate seamlessly with those originating from other digital initiatives.
- Ensure a test-and-learn approach is embedded in campaign design, tracking performance and iterating based on results.

Performance & Data Leadership

- Own the program's KPIs: activation, engagement, tier migration, churn, redemption, and return on investment.
- Analyze member behavior and value creation using internal data cubes, dashboards, external benchmarks and on the field approach.
- Translate insights into strategic recommendations for program refinement and growth levers.
- Set clear performance targets and drive monthly/quarterly reporting with BU stakeholders.

Program Governance

- Act as the strategic owner of the loyalty program across product, CRM, IT, data, sales, finance, and BU teams.
- Ensure seamless collaboration with the Product Owner (for digital platform delivery) and the Marketing Activation Manager (for campaign deployment and content).
- Align stakeholders on priorities, investments, and deployment timelines.
- Ensure strong buy-in and successful deployment in the BUs, adapting tools and messages to local operational realities.

Budget & Rewards Optimization

- Define and optimize the reward model, ensuring an optimal balance of impact, desirability, and cost-efficiency (ROI)
- Forecast and manage the program's P&L, including reward costs, logistics, platform operations, and communications.

Your academic background

- Master's degree in Business Administration, Marketing, Digital Product Management or similar
- Fluent English is required
- Additional languages are a plus.

Your professional background

Must-Have

- 5+ years in digital product management, loyalty strategy, or performance marketing.
- Strong analytical skills and ability to translate data into strategy
- Proven track record in driving performance of customer programs (could in B2B or B2C, aftermarket, or channel ecosystems).
- Excellent stakeholder management skills across multicultural, matrix organizations.
- Strategic thinker with operational sensitivity: you understand how to make a program work on the ground.
- Familiarity with CRM systems, marketing automation tools, and customer segmentation.

Nice-to-Have

- Experience in the automotive aftermarket or managing programs for independent professionals.
- Knowledge of reward sourcing, tiering logic, or customer lifecycle programs.
- Background in consulting, business performance, or transformation is a plus.

Your mindset

- Creative, innovative with high sensitivity to the digital world
- Hands-on capabilities
- Problem solver, capable to prioritise and oversee multiple projects at once, have attention to details and do not hesitate to jump into action as a quick do-er.
- Excellent written and verbal communication skills
- Ability to communicate innovative ideas and processes in a simplified manner
- Able to work with cross-functional, multicultural and geographically dispersed teams.
- Capability to lead and federate teams (product development, PO, UX, etc) in a matricial organisation
- Results driven

Position:
Aftermarket Trade Marketer
Département:
VS Global Brand & Customer Experience
Schedule:
Temps plein
Employee Status:
CDI
Type de contrat:
CDI
Job Posting Date:
2025-10-29
Join Us !
Being part of our team, you will join:
- one of the largest global innovative companies, with more than 20,000 engineers working in Research & Development
- a multi-cultural environment that values diversity and international collaboration
- more than 100,000 colleagues in 31 countries... which make a lot of opportunity for career growth
- a business highly committed to limiting the environmental impact if its activities and ranked by Corporate Knights as the number one company in the automotive sector in terms of sustainable development

More information on Valeo: