Chief Marketing Officer H/F Thefork

We're part of the Tripadvisor Group and proud to be building a diverse, people-first culture where respect, ownership, growth and better together values thrive.
If you're passionate about food, technology, and making a real impact, your seat at the table is ready.

Your Mission

As Chief Marketing Officer, you will define and lead TheFork's marketing vision. You will inspire millions of diners to discover restaurants they love.

You will balance the science of performance marketing with the art of brand storytelling, ensuring TheFork is both a performance powerhouse and a beloved brand across Europe. You will lead and inspire a strong marketing organization, partnering with country leaders and central teams to drive growth, engagement, and long-term brand equity.

Your Key Responsibilities

As CMO, you will:

- Accelerate growth through best-in-class performance marketing (SEA, Meta, Criteo, affiliates, etc.), continuously improving ROI while testing and scaling new channels.
- Boost CRM contribution with personalized, data-driven lifecycle strategies (push notifications, email, automation), driving engagement and repeat usage.
- Optimize marketing investments by coordinating spend allocation across countries, ensuring local execution aligns with central guidelines and maximizes impact.
- Build a recognisable international brand that is premium, recognizable, and trusted, reinforcing TheFork as the go-to destination for diners and a key partner for restaurants.
- Expand partnerships and monetization, strengthening existing collaborations while identifying new high-ROI opportunities.
- Identify and test new channels, compensating for potential declines in traditional TV investments and ensuring sustainable growth across the funnel.
- Lead and inspire the marketing organization, developing talent, spreading best practices, and scaling a culture of excellence, creativity, and execution.
- Act as a thought leader in hospitality marketing, anticipating trends and shaping the industry's future.

Who You Are

- Proven leader with extensive experience managing large-scale marketing organizations in fast-growing, digital-first companies.
- Deep expertise in performance marketing, CRM, and lifecycle management.
- International mindset with the ability to balance international strategy and local execution.
- Highly analytical, data-driven, and ROI-focused, while also a strong brand builder.
- Skilled at identifying and scaling new marketing channels.
- Strong communicator, able to influence senior stakeholders and inspire diverse teams.
- Entrepreneurial, hands-on, and resilient in fast-paced environments.
- Hospitality industry knowledge a plus; fluency in English required (French, Spanish, or Italian a plus).

What we offer you:

An awesome team

A permanent contract (that can be useful in life)

Flexible working environment (2 days home office per week + up to 4 total weeks additional flexibility during the summer period and in December to work fully remotely)

Competitive fixed salary, bonus & equities

International teams and a multicultural environment spanning 10 offices across Europe

Highly inclusive working environment

Lifestyle benefits that can be used to reimburse expenses related to physical and leisure activities, family support, travel etc

Continuous learning and development programs

Free access to the Calm app to help you build resilience wherever you are in your mental health journey

Dedicated parental leave and caregiver leave policies (12 weeks fully paid)

Life & Disability Insurance at no cost to the employee

Amazing offices with dining, a coffee point on each floor, and leisure area

Team building events

All hiring happens through our careers site and official email. We do not text or ask for payment during the hiring process. Please report any suspicious messages immediately.

We believe that we are better together, and we welcome you for who you are. We endeavor to ensure that everyone - regardless of ability, age, socio-economic & cultural background, ethnicity, faith, gender, gender expression, gender identity, ideology, national origin, race, sexual orientation, marital status, or any characteristic protected under applicable law -has the opportunity to reach their full potential. At TheFork, we want you to bring us your unique perspectives and experiences, so we can collectively continue disrupting the restaurant industry and go from good to great.

TheFork is committed to a fair recruitment process. If you have special needs and require reasonable support during your application, interview, or participation in the selection process due to health conditions or disability, please direct your inquiries to ****@****.**. Our HR team will review the request and respond accordingly.

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