Marketing Manager Pwt Courbevoie Fr 92400 H/F Nexans

To

- Offer & demand balance evolving fast on the Power Transmission market

- Need to identify growth patterns to support sales & margin development of Power Transmission

Purpose

- Build Marketing strategy for Power Transmission for next 10 years

Areas of responsibility

1. Define strategic positioning of Power Transmission

- Identify attractive markets Power Transmission must target

- Collect, consolidate, structure & challenge quantitative data on Power Transmission market (e.g. size, growth...)

- On demand side for different dimensions (e.g. per geography, per product, per market segment, per customers...)

- On supply side (competitors capabilities)

- Document & assess underlying market drivers and trends impacting market evolution (e.g. technological shift, new players entry...)

- Assess Nexans ability to compete on those markets

- Assess Nexans ability to address and perform on the targeted markets (product portfolio maturity, technical capabilities, industrial, operationnal capabilities...)

- Assess Nexans competitive positioning vs competitors and underline gaps vs competitors

2. Build Power Transmission Value proposition

- Formalize Nexans positioning, targets and ambitions per market

- Assess customers key purchasing criteria and key success factors by markets

- Detail current value proposition per addressed or to-be addressed markets (incl. Offer, additional services...)

- Assess Nexans offer attractiveness for customers and customers willingness to pay for Nexans offer

- Assess Nexans offer positioning vs competitors and

- Build business cases to estimate ROI of technical/product/industrial new development required to enhance Nexans offer

3. Marketing strategy deployment

- Communicate and explain effectively to Nexans key stakeholders (e.g. industrial, sales...) the marketing ambitions and plan

- Identify roadblocks to deploy the strategy and suggest action plan to overcome them

- Insure alignment within Power Transmission on the strategy marketing

- Insure seamless coordination and alignment with different department within Power Transmission to achieve ambition

4. Develop competitive intelligence

- Collect, structure and consolidate insights from competitors (from internal or external sources)

- Collect structure and consolidate insights from customers

- Collect structure and consolidate insights from other key stakeholders involved in the market (e.g. other OEM, investment funds in renewables energy, public policies, cable layving vessels contractors...)

- Share relevant insights to Power Transmission key stakeholders/department (e.g. sales, industrial, operations...)

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5. Internal and External communication & reporting

- Prepare strategy marketing support for Board/excom presentation

- Deliver presentation/reporting on marketing strategy definition/deployment

- Build our external communication strategy ( in relation with Ext communication manager )

6. Sustainability

- Identify customer needs and expectations

- Launch a low carbon product range with no impact on the Production cost ( green electricity, Recycling copper or aluminium )

- Introduce decommissioning of cable on the market

7. Affordability of OSW market

- In relation with the R&D and Spec in manager , dev a competitive range of cable for the OSW market , under strong cost pressure

- Launch and promote this product range on the market

8. Services and IMR

- Strenghten our services and IMR offer based on step consulting mission and the on going internal project team

- One pager review of services and reinforce them

- Support the IMR team to promote and Launch them on the market

9. Project priorization

- Permanent analysis of pipe of project ( Through CRM with the support of the sales team )

- Report monthly the analysis of the pipe of project, and revisit our pipe strategy

10. Land Market

- Identify in Europe the main market opportunities

- Support the on going market strategy done by the Sales and Marketing LAND manager

- Build a long term vision of the business

- Support the business case definition of load

Expected results

- Market understanding of LAND and SUBSEA

- Position Nexans on the right market segment, right customers, and right Projects

- Contribution : 2 point of EBITDA to power transmission Business group Market 10 years

- Implementation of the strategy

Position sizing

Required skills and qualifications

- STRONG ANALYTICS SKILS ! The impact for Nexans is so big, that no mistake in the business assumptions and product decisions can be accepted

- Analytics, technical, Energetic, quick learner with the ability to rapidly contribute in a fast-paced environment

- Persistent with strong interpersonal communication skills both written and oral, in addition to good analytical skills, especially in products, applications, and specifications.

- Proficiency in market analysis and strategic marketing. Must be able to build, present, organize and execute a strategic approach

- Able to exhibit strong technical and commercial awareness with an ability to communicate at all levels within a business

- Common sense and organizational skills, Capable of working independently and autonomously

- Effective leadership and team management skills.

- Reporting and alert skills

- Global team player, able to work in a transverse and multicultural environment

- Ability to travel with geographical flexibility

- Proficient in using Microsoft Office, particularly skilled in PowerPoint and Excel for database management.

- Fluent in English