Global Brand Digital Projects & Activations Senior Manager F - m H/F Lacoste

The Global Brand Digital Projects & Activations Senior Manager, will lead Lacoste's brand expression across all direct-to-consumer digital touchpoints (Digital Flagships, Marketplaces, and Mobile App), ensuring a seamless and premium 360° brand experience aligned with Lacoste's image and business ambitions.

This is a hybrid role combining strategic leadership and hands-on execution (approx. 75% operational, 25% management).

The position is central to building a differentiating, engaging, and consistent experience across global digital platforms.

Depending on topics, the Global Brand Digital Projects & Activations Senior Manager will work closely with :
- Marketing Teams (Brand manager, Digital Studio, Content & Editorial Voice, Social media, CRM, Membership)
- Brand teams (Brand strategy, Content Factory, Product development...)
- Business teams (Project, Product, Catalog, Emerch...)
- Digital Flagship teams in the markets (Marketing Directors & Ecom Managers)
- IT teams
- Markets : Europe, Norcam, Latam, Apac

Key Responsibilities

1.Digital Branding Leadership

Develop and drive Lacoste's digital branding vision and user journeys across all digital touchpoints. Bridge brand and business priorities while ensuring high-impact and trend-aware experiences.

2. Activity Planning & Execution

Manage the digital marketing calendar, guarantee creative and experiential consistency, and provide tools and guidelines to local markets. Ensure timely delivery and collaboration across teams.

3.360° Brand Activation Alignment

Ensure cohesive customer journeys and brand storytelling across platforms. Act as a brand guardian, especially in the mobile app, to align activations with Lacoste's values and campaigns.

4.Project & Feature Prioritization

Align feature development with brand needs. Collaborate on UX evolution and propose innovative functionalities to enhance digital storytelling and differentiate the brand.

5.Performance & Optimization

Monitor KPIs, analyze campaign impact, and generate strategic insights for improvement. Benchmark digital brand performance to stay competitive.

6. Team Management

Lead a team of two managers (Digital Branding Project Manager & Global Mobile App Manager) and two interns, fostering performance, alignment, and development.