Global Brand Digital Projects & Activations Senior Manager F - M H/F Lacoste
- Paris 16e - 75
- CDI
- Bac +5
- Distribution • Commerce de gros
- Exp. 1 à 7 ans
- Exp. + 7 ans
Les missions du poste
The Global Brand Digital Projects & Activations Senior Manager, will lead Lacoste's brand expression across all direct-to-consumer digital touchpoints (Digital Flagships, Marketplaces, and Mobile App), ensuring a seamless and premium 360° brand experience aligned with Lacoste's image and business ambitions.
This is a hybrid role combining strategic leadership and hands-on execution (approx. 75% operational, 25% management).
The position is central to building a differentiating, engaging, and consistent experience across global digital platforms.
Depending on topics, the Global Brand Digital Projects & Activations Senior Manager will work closely with :
- Marketing Teams (Brand manager, Digital Studio, Content & Editorial Voice, Social media, CRM, Membership)
- Brand teams (Brand strategy, Content Factory, Product development...)
- Business teams (Project, Product, Catalog, Emerch...)
- Digital Flagship teams in the markets (Marketing Directors & Ecom Managers)
- IT teams
- Markets : Europe, Norcam, Latam, Apac
Key Responsibilities
1.Digital Branding Leadership
Develop and drive Lacoste's digital branding vision and user journeys across all digital touchpoints. Bridge brand and business priorities while ensuring high-impact and trend-aware experiences.
2. Activity Planning & Execution
Manage the digital marketing calendar, guarantee creative and experiential consistency, and provide tools and guidelines to local markets. Ensure timely delivery and collaboration across teams.
3.360° Brand Activation Alignment
Ensure cohesive customer journeys and brand storytelling across platforms. Act as a brand guardian, especially in the mobile app, to align activations with Lacoste's values and campaigns.
4.Project & Feature Prioritization
Align feature development with brand needs. Collaborate on UX evolution and propose innovative functionalities to enhance digital storytelling and differentiate the brand.
5.Performance & Optimization
Monitor KPIs, analyze campaign impact, and generate strategic insights for improvement. Benchmark digital brand performance to stay competitive.
6. Team Management
Lead a team of two managers (Digital Branding Project Manager & Global Mobile App Manager) and two interns, fostering performance, alignment, and development.
Le profil recherché
Education & Experience
- Master's degree in marketing, digital, business, or related fields.
- 6-8 years of experience in digital branding, D2C content execution, or e-commerce marketing.
- Solid background in 360° digital project management, with global scope and multi-stakeholder environments.
- Proven ability to lead teams and cross-functional collaboration.
- Experience in fashion, lifestyle, beauty or retail industries is a strong plus.
- Familiarity with Salesforce Commerce Cloud is appreciated.
Skills
- Strong understanding of e-commerce platforms, brand storytelling and UX best practices.
- Data-driven and results-oriented, with a strong sense of visual identity and brand standards.
- Excellent project management, organization, and problem-solving skills.
- Fluent in English (spoken and written)
- Advanced command of project monitoring tools and data dashboards.
Mindset & Soft Skills
- Brand-driven and business-aware.
- Curious, creative, forward-thinking.
- Collaborative, structured, and reliable.
- Comfortable in a fast-paced, matrixed, international environment.
- Leadership by influence, with a strong team spirit and sense of ownership.
Bienvenue chez Lacoste
Chez Lacoste, nous nous engageons à faire de l'égalité des chances une réalité.
Héritée de notre vision unique du fashion-sport, l'égalité des chances nous fait avancer et nos méthodes de recrutement suivent cet engagement en valorisant avant tout les compétences et en accueillant tous types de talents.
Nous nous engageons à favoriser un environnement inclusif où l'élégance va au-delà du style et où chacun/e d'entre nous a la possibilité de réaliser son plein potentiel.
Hellowork a estimé le salaire pour ce métier à Paris
Le recruteur n'a pas communiqué le salaire de cette offre mais Hellowork vous propose une estimation (fourchette variable selon l'expérience).
Estimation basée sur les données INSEE et les offres d’emploi similaires.
Estimation basse
40 000 € / an 3 333 € / mois 21,98 € / heureSalaire brut estimé
53 200 € / an 4 433 € / mois 29,23 € / heureEstimation haute
68 800 € / an 5 733 € / mois 37,80 € / heureCette information vous semble-t-elle utile ?
Merci pour votre retour !
Publiée le 31/08/2025 - Réf : 3918621-64092373
Global Brand Digital Projects & Activations Senior Manager F - M H/F
- Paris 16e - 75
- CDI
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