Online Advertising Marketing Manager Europe H/F Meetic

Détail du poste

At Meetic, a Match Group company, we have been pioneering online dating for over 20 years, leveraging our legacy to reinvent how people meet, connect, and build meaningful relationships across Europe and beyond.

As part of Match Group, we manage a diverse portfolio of brands, from iconic names like Meetic, Match, Lexa, and LoveScout to tailored experiences for singles over 50, OurTime, DisonsDemain, Zweizam, and single parents, Even and Stir.

Our teams design, build, and scale platforms across 20+ countries and 18 languages, ensuring every single finds the right match for their lifestyle and lifestages. We also drive growth for other Match Group brands like The League, OkCupid, Archer, Salams, and Plenty Of Fish, expanding our impact worldwide.

When IT comes to dating, the connection starts online, but the real magic happens once you meet in real life (IRL). We think the same is true for creating the best platforms, so we work together IRL 3 days / week in our office, 53 rue de Chateaudun, 75009 Paris.

The position : We are looking for an Online Advertising Marketing Manager to join the Meetic team. You will BE responsible for developing and executing innovative performance marketing strategies that drive awareness, engagement, customer acquisition, and revenue growth.

Main missions :

Manage multi-million Euro budget across Europe marketing digital campaigns.

Creation, implementation, analysis and optimization of advertising campaigns with a direct response focus on Social Media, SEM, Affiliation, ASO.

Outperform monthly goals.

Collect and analyze campaign data, synthesize results and identify actionable opportunities and best practices to improve campaign performances.

Manage relationships with online marketing partners.

Report performance daily and monthly.

Collaborate with the design team to develop creative test strategies and provide strategic context and insight for creative idea generation.

Required skills :

Excellent numerical skills, ability to clean, analyze and present data to drive actionable insights.

Excellent Excel skills for campaign set-up, cost reporting & analysis (bulk uploads, pivot tables & data representation - trend charts / tables...).

Good knowledge of user acquisition platforms - Facebook Ads, Google Adwords (Search, Display, App and YouTube campaigns), TikTok Business Center, Snap Ads Manager.

Fluency in French and English with excellent written and oral communication. Any additional language (German, Spanish or Italian) would BE a plus.

Education & Qualifications :

University Degree in, Marketing, Economics, Advertising or something similar.

Minimum 3-4 year's work experience from working with direct consumer acquisition in related digital B2C business is needed. You can come from either client side or agency.

Recruitment Process :

A first interview with Talent Acquisition

A meeting with the Head of Online Marketing

A final interview with the Sr. Director Media & Measurement Europe

On your first days, the HR Team and your own team will make sure you start in the best conditions

Why Match Group?
- Work on products that impact millions, collaborating with global and diverse teams, shaping relationships and connections worldwide.
- Benefit from a healthy work-life balance in a flexible and welcoming environment.
- Enjoy a modern Paris office with a rooftop, close to transport and amenities.
- Access Edenred lunch vouchers, a discounted ClassPass subscription, premium healthcare with WTW, and our Worklife sustainable mobility package.
- Grow through e-learning, conferences, and knowledge-sharing sessions.
- Thrive in a dynamic, agile tech environment with evolving microservices and a culture of knowledge sharing and autonomy.
- Participate in hackathons and drive innovative projects.
- Join regular social events like breakfasts, lunches, and apéros.
- Use our products for free.

Meetic, a Match Group company, is an equal opportunity employer and we value the rich dynamics that diversity brings to our company.

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please let your Talent Acquisition partner know.

#Meetic