Product Marketing Manager M - F - CDI - Paris H/F Wireming

Détail du poste

Since 2014, Wiremind has positioned itself as a tech company transforming the world of transport and events with a 360° approach combining UX, software, and AI.

Our expertise lies primarily in optimizing and distributing our clients' capacity. We work on various projects such as ticket forecasting and pricing, 3D optimization of air freight or scraping competitor prices. Our applications are the preferred tool of companies such as SNCF, United Airlines, Qatar Airways or even PSG to visualize, analyze and optimize their capacity.

Dynamic and ambitious, we strive to maintain our technical DNA which is the engine of our success. The company, profitable and self-financed since its creation 10 years ago, is mainly composed of engineers and experts and currently supports the growth of our business model based on "software-as-a-service" solutions.

Your Missions

We are looking for a Product Marketing Manager (PMM) to take ownership of go-to-market (GTM) strategy, product positioning, and messaging for Wiremind's PASSENGER Suite (airlines and ground travel). Sitting at the intersection of product, sales, and marketing, you'll translate product features into customer value, define competitive differentiation, and enable the commercial teams with compelling collateral and insights.

Key Responsibilities

1. Go-To-Market Strategy

Own the GTM plans for product launches and feature releases

Co-define the Product roadmap with the Product team

Partner with Product Management to deeply understand the roadmap, user personas, and product strategy

Define launch goals, messaging hierarchy, and multi-channel rollout campaigns

2. Positioning & Messaging

Craft clear, differentiated product positioning and messaging frameworks

Translate product features into business benefits tailored to verticals and personas

Align messaging across website, decks, sales materials, and customer comms

3. GTMEnablement

Develop sales enablement tools : pitch decks, one-pagers, battlecards, and case studies

Train Marketing, Sales and Customer success teams on value proposition, buyer journeys, and competitive insights

Support commercial efforts with market segmentation and ICP targeting

Enablement of sales teams with the right messaging and collaterals on all touch points

4. Market & Competitive Intelligence

Conduct market research and monitor industry trends to inform product strategy

Own competitive analysis : build win/loss analyses, identify threats and opportunities

Share insights with product, and leadership teams

5. Performance Measurement

Track and report on GTM and campaign performance metrics (awareness, engagement, adoption)

Run A/B tests and validate messaging resonance through customer interviews or surveys

Your profile

Experience

3-6 years of experience in product marketing, preferably in a B2B SaaS environment
Proven success in launching SaaS products/features and driving commercial impact
Experience working closely with product teams, sales, and customer-facing roles

Skills :

Strong strategic thinking with hands-on execution
Excellent verbal and written communication skills
Comfortable writing for both technical and business audiences
Familiarity with tools for Sales Enablement (e.g. HighSpot, Sana, Showpad) & Competition Monitoring (e.g. Crayon, Qualtrics), HubSpot & Notion is a plus

Bonus :

Experience in vertical SaaS (e.g., airlines, logistics, transportation)
Background in consulting, business analysis, or customer research

The Benefits

By joining us, you will integrate :
- A self-financed startup with a strong technical identity !
- Beautiful 800 m² offices in the heart of Paris (Bd Poissonnière)
- Attractive remuneration indexed on performance
- A caring and stimulating team that encourages skills development through initiative and autonomy
- A learning environment with opportunities for evolution

You will also benefit from :
- A hybrid policy : 2 days of remote work per week and the possibility to work occasionally from abroad
- A great company culture (monthly afterworks, regular meetings on technology and products, annual off-site seminars, team-building...)
- An annual budget for your IT equipment
- A partnership with the People & Baby network of inter-company nurseries to help with childcare for children aged 0 to 3

The Recruitment Process
- If permanent role :
- A screening interview (30 min) with Walid, our Talent Acquisition Manager
- An interview with Stefani (30 min), the Manager and Head of Revenue Marketing
- A technical test or case study to BE prepared
- A restitution of the case study in the office with Colin (CEO) & Rémi
- A last interview with Philippe our Chief Revenu Officer(30 min)

Wiremind is committed to equality of opportunity, diversity, and fairness. We encourage all candidates with the necessary experience to apply for our job offers.