Lead Product Manager - Customer & Monetization M H/F Deezer

Ready for an electrifying journey? Apply now and do your part in bringing extraordinary music experiences to people's lives!
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Job Description

As the Lead Product Manager in the Conversion team, you will be responsible for driving the strategy, execution, and optimization of initiatives aimed at converting free users into paid subscribers.

You will work cross-functionally with teams in marketing, data, engineering, payment and design to develop and test product features and campaigns that drive subscriptions.

Finally, you will own the entire conversion funnel and be expected to deliver measurable results that align with the company's growth objectives.

What you will do:

- Lead Conversion Strategy: Develop and execute a comprehensive strategy to drive the conversion of free users to paying subscribers, focusing on user segmentation, personalized experiences, pricing optimization, and in-app feature enhancements.
- Data-Driven Decision Making: Analyze user behavior, identify friction points, and prioritize features and initiatives that have the highest potential to increase conversion rates. Leverage A/B testing, user feedback, and analytics tools to optimize strategies.
- Cross-Functional Collaboration: Work closely with marketing, data, design, payment, CRM, revenue and engineering teams to implement user acquisition campaigns, product improvements, and in-app messaging that directly support conversion goals.
- Customer Insights & Segmentation: Segment users based on their behavior, preferences, and usage patterns to deliver targeted strategies, offers, and content that appeal to each segment. Regularly gather and synthesize feedback from users to inform product decisions.
- Growth Metrics & Reporting: Track key performance indicators (KPIs) related to user conversion and retention, reporting on progress, challenges, and successes to senior leadership. Adjust strategy and tactics as necessary to meet conversion goals.
- Product Feature Development: Identify, define, and prioritize product features aimed at increasing conversion rates, including subscription plans, payment flows, trials, incentives, and upsell opportunities.
- Compliance: Ensure all conversion-related activities are compliant with local regulatory requirements.
- Market Trends & Competitive Analysis: Stay on top of industry trends and competitive offerings to ensure our conversion strategies remain innovative and effective. Propose and implement new ideas based on emerging market needs.
- Then make sure the rest of the company knows and understands your roadmap.

Qualifications

- 6+ years of experience in Product Management with a track record of driving conversion in B2C SaaS, eCommerce, or fintech.
- A good understanding ofthe business side of product management and can align product strategy with overall business goals.
- You're a natural leader, capable of inspiring and developing high-performing product teams
- You have strong analytical skills with the ability to interpret data and make data-driven decisions anda deep understanding of subscription-based business models, including pricing strategies, user segmentation, and retention tactics.
- You have exceptional communication skills, capable of aligning diverse teams and presenting clearly to executive stakeholders.

At Deezer, diversity drives innovation. Whatever makes you uniquely you, your experiences, your way of thinking, your journey, might be exactly what we need.
If this role speaks to you and aligns with your interests and capabilities, even if you don't meet 100% of the qualifications listed, please give it a try and tell us more! #BeYou

Additional Information

At Deezer, you can be your true self as we believe that #everyvoicematters. We strive to build an inclusive culture and foster a diverse environment. Because we care and want to ensure each employee feels welcome and safe at work, we continuously focus on fighting biases and helping diverse teams work well together through multiple learning opportunities, e-learnings and workshops right from the onboarding :

- Regular Diversity & Inclusion internal and external talks
- Dedicated employee work streams on Gender equity, Ethnicity & Culture, Disability and LGBTQ+
- Multiple e-learnings and mandatory training sessions for all managers
- English and French courses for all, so that everyone can connect and feel included

Beyond benefits like health insurance, transportation, we offer you extra perks like:

- A Deezer premium family account for free
- Access to gym classes
- Join over 70 Deezer Communities to connect beyond your day-to-day work, share passions, learn from each other and #Belong.
- Deezer parties several times a year and drinks every thursday
- Mental health and well-being support from Moka.Care
- Allowance for sports, travelling and culture
- Mental health and well-being support from Moka.Care
- Meal vouchers
- Great offices always located in dynamic and attractive districts, whether in Paris, London or Sao Paulo!
- Hybrid remote work policy

If you want to learn more about life and culture at Deezer, please visit our Welcome to the Jungle page !