Consumer Market Activation Manager H/F Groupe SEB
Écully - 69 CDI- Télétravail partiel
- Bac +5
- Distribution • Commerce de gros
- Exp. 1 à 7 ans
Les missions du poste
As a Consumer Market Activation Manager, you will manage key market portfolios, acting as the primary contact to ensure effective use of group expertise for efficient, profitable activation plans across all media channels. You will drive business growth-especially online-by maximizing investment returns through targeted KPIs and clear objectives.
Your missions :
Join forces with markets' teams to support business growth :
- Build a deep understanding of market's local business & activation context : Provide recommendations on full-funnel, cross-levers activation strategies (media, retail media, CRM, SEO).
- BE the main point of contact for activation topics for local marketing and e-commerce teams activating global when needed & fuel central and agencies teams with markets practices, learnings and needs.
- Support markets in designing Media/e-comm best practices with scalability & impact prioritization mindset
- Track and optimize Group Media practices for both D2C & B2B2C
- Ensure the adoption of a proper performance monitoring culture on each pillar of the digital.
Animate the activation community :
- Ensure a proper understanding on the key priorities to activate and the impact on the business.
- Circulate best practices among markets/regions. Develop a test a learn culture; scaling successful POC : Provide support on best-in-class media execution to local Consumer activation teams.
- Trainings : Ensure local capabilities are up to date with the evolution of the industry/activation landscape.
- Ensure a proper circulation of the local needs to all the internal stakeholders (CRM, social, SEO etc.) and that the expert's roadmap are well fed and impact driven.
- External partners management :
o Ensure we maximize the support we get from GAFA partners
o Management of the lead media agency through a business/impact-oriented SOW
Bring your skills :
You should have a master's degree in marketing or an equivalent qualification, with a minimum of 5 years' experience in media or retail media, including operational experience in-market or within a media agency.
Experience working in fast-paced, result-oriented organizations is essential.
International work experience is preferred, as the role requires the ability to collaborate across different markets and cultures, and travel when necessary. Strong knowledge of e-commerce acquisition strategies, such as Amazon Advertising Solutions, SEA, and digital performance marketing, is required.
You must BE able to influence and support change initiatives while maintaining teamwork.
You must BE capable of providing clear updates and explaining campaign performance data to various stakeholders. Excellent communication skills are a must.
Fluent in English, with strong writing and summary abilities
Let's meet :
- First discussion with the Media & Digital Marketing Run Director and recruitment teams,
- Followed by a meeting with the Consumer Market Activation Director
Click here to discover the Campus SEB's video !
Join a French International Group driven by :
- Values : entrepreneurial drive, passion for innovation, professionalism, Group spirit and respect for people, with concrete commitments to citizenship and sustainable innovation,
- Development for employees : Almost 1 in 2 positions is filled internally !
- Benefits for all : QVT agreements including 2 days' work-from-home per week, vacation bonuses, profit-sharing, CSE...
Nos étapes de recrutement
Les étapes de recrutement peuvent varier selon l’offre à laquelle vous postulez.
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Postulez sur notre site carrière : une confirmation vous sera envoyée par e-mail sous 24H
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Si votre candidature est sélectionnée par le Recruteur, vous aurez un échange téléphonique
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Un entretien vidéo ou physique sera organisé -Vous rencontrerez le Recruteur et le Manager
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Un 2ème entretien pourra être réalisé avec notamment le RRH
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Dans tous les cas un retour personnalisé vous sera fait
L'adresse du poste
Localisez l'entreprise et calculez votre temps de trajet en un clic !
Calculer mon temps de trajet
Raisons de nous rejoindre
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Aménagement des locaux, Parking gratuit à proximité
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13ème mois, Bonne mutuelle, Intéressement ou participation
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Flexibilité des horaires, RTT
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Organisation de conférence & workshops
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Proche transport en commun
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Locaux modernes
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Equipements techniques
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Espaces calmes
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Café offert
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Activités sportives
Bienvenue chez Groupe SEB
- Job Type : Permanent contract Full-time
- City : Ecully
- Working place (LinkedIn) : #LI-Hybrid
- Minimum annual compensation : 80000
- Maximum annual compensation : 85000
With you, no matter where you are
Groupe SEB is the world leader in small domestic equipment and professional coffee thanks to its portfolio of 40 emblematic brands such as Tefal, Seb, Rowenta, Moulinex, Calor, Lagostina, Krups and WMF. Present in 150 countries, we produce in 44 industrial sites and we sell 11 products per second.
We believe in the richness of diversity and we aspire to create a more inclusive and stimulating working environment where our more than 30,000 employees can develop and give the best of themselves.
Join our team !
Join our amazing team of passionate experts. Bring your media/activation expertise & your energy to drive business impact around the world. Jérôme BENIERE, Media & Digital Marketing Run Director
Hellowork a estimé le salaire pour ce métier à Écully
Le recruteur n'a pas communiqué le salaire de cette offre mais Hellowork vous propose une estimation (fourchette variable selon l'expérience).
Estimation basée sur les données INSEE et les offres d’emploi similaires.
Estimation basse
28 300 € / an 2 358 € / mois 15,55 € / heureSalaire brut estimé
41 000 € / an 3 417 € / mois 22,53 € / heureEstimation haute
48 000 € / an 4 000 € / mois 26,37 € / heureCette information vous semble-t-elle utile ?
Merci pour votre retour !
- Écully - 69
- CDI
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